"We are extremely pleased to have someone of Craig's experience, knowledge and talents to assist our media relations efforts," said Slive. "His extensive background and familiarity with the league, especially in men's basketball, will be a great addition to both our office and our institutions."
Since July 2000, Pinkerton has coordinated media relations activities for the Volunteer men's basketball program as well as assisting with media relations for football and men's golf.
"I have always considered the Southeastern Conference to be the leader in college athletics, so this is a very exciting opportunity," said Pinkerton. "While it was a difficult decision to leave Tennessee, I believe that my experiences there have prepared me for this challenge. This is a great time to be part of basketball in the SEC as the league is as strong as ever."
Tennessee's basketball program has produced two SEC Players of the Year—Chris Lofton in 2007 and Ron Slay in 2003—and head coach Bruce Pearl has been named national coach of the year twice. The UT men's basketball media guide, edited by Pinkerton, has placed in the top 16 in the nation five times since 2003.
Prior to coming to Tennessee, Pinkerton was the assistant SID from July 1998 to June 2000 at Kansas State, where he promoted the Wildcat basketball program and was a secondary contact for football.
Pinkerton started his full time career as an assistant SID at Kansas in October 1995, serving until July 1998. He coordinated media relations for baseball and volleyball while serving as a secondary contact for men's basketball.
A 1994 graduate of Kansas State with a B.S. in journalism and mass communications/public relations, Pinkerton has also assisted in media relations efforts with the FedEx Orange Bowl and the 1997 NCAA Men's Basketball Midwest Region First & Second Rounds.