It's Lane Kiffin and his staff's job to get the word out about his football program.
It appears that the word is spreading as far West as California.
Kiffin, who was the offensive coordinator at USC for many years and the head coach of the Oakland Raiders, is very familiar with California talent.
One defensive back that is getting a lot of attention from the Volunteer Coaching staff is Corona's Senior High School athlete Demetrius Wright. The Scout.com four star prospect currently has 17 offers including one from the University of Tennessee.
"Tennessee is recruiting me pretty good right now," Wright told InsideTennessee.com. "Right now I'm planning on taking an official visit to Knoxville for the UCLA game, that should be a good one."
Vol offensive line coach James Cregg is recruiting Wright for UT, and apparently has built a solid relationship with the lock down cover corner.
"Coach Cregg has been great," Wright said. "He is great to talk to, and you can tell he really loves at Tennessee. He is telling me that I can make a quick impact on their defense."
Another thing that intrigues Wright about Rocky Top is the fact that UT has one of the best defensive coordinators in the business.
"Monte Kiffin is a defensive guru," Wright said. "He is one of the best in the business. It would be great playing for him."
At 6-foot-1, 200-pound, Wright has the versatility to play several different positions.
"Some are telling me they want me as a lock down corner," Wright said. "Others are saying safety or free safety."
Wright is looking forward to his trip out east.
"I want to see other parts of the country," Wright said. "I want to see what SEC football is all about, I'm excited about taking a trip to Tennessee."