LUBBOCK — There are many prices involved with looking at a college football bowl game every year.
There's the cost to put your team, staff and special groups up in a hotel for a week, food, transportation and hospitality as well as the purchase of a large allotment of tickets for the game to sell through the athletic ticket office.
But one thing Texas Tech head coach Tommy Tuberville has a hard time putting a price tag on is the extra month of practice and chance to play another game in front of fans and recruits.
Especially when you get to do it in a recruiting hot bed like Dallas for the second time in one season.
"You can't measure the amount of exposure just from being in the Metroplex," Tuberville said. "I would guess to say, without looking at it, that 40-50 percent of our team is from the Metroplex area. We have a lot of recruits from there this year. We'll have the opportunity to practice there and be around, be in the newspaper, on the television.
"It's just the advertisement you can't afford to buy. It's very important you do things to give yourself opportunity for exposure. We look forward to coming to Dallas and the Metroplex and having a good time."
Tech (7-5) faces Northwestern (7-5) at 11 a.m. CDT on New Year's Day in the inaugural game of the TicketCIty Bowl, playing their third game in two years at the historic Cotton Bowl Stadium.
The Red Raiders lost the 2009 Cotton Bowl to Ole Miss and beat Baylor earlier this season in the Second Annual Texas Farm Bureau Shootout. It was the first time Tech has won a game inside the Cotton Bowl since 1995 when it beat SMU, 45-14, in a Southwest Conference regular season game.
There are currently five 2011 commits from the Dallas/Fort Worth Metroplex — OLB Sam Eguavoen, CB Freddie Warner, DE Kindred Evans and offensive linemen Tony Morales and Alfredo Morales. Even the handful of recruits just south of DFW in Austin and San Antonio will have the opportunity to drive up I-35 to see Texas Tech one more time this season.
But there may be a bigger impact in getting a chance to visit one more time with one key 2012 target Texas Tech has its eyes set on — Aledo RB Johnathan Gray.
Aledo will take on LaMarque in the Texas Class 4A Division II State Championship at at 8 p.m. Friday at Cowboys Stadium in Arlington. Current Tech commit Michael Brewer and Lake Travis go for another state championship in the Class 4A Division I game against Denton Ryan at noon on Saturday.