Whether the team has been out of sync, missing injured players, or just not ready to play, the excuses are wearing thin in Lubbock.
It's natural to have some ups and downs in the course of a college football season but the downward slide has continued for Texas Tech and shows no signs of slowing.
What's troubling is not the fact that the Red Raiders have lost, it's that the team has failed to compete.
Since the Oklahoma game, Texas Tech has scored just three offensive touchdowns and had its streak of 69 games with a touchdown pass snapped against lowly Iowa State.
The Iowa State game, which immediately followed the enormous win in Norman, was a total letdown. Texas Tech was a huge favorite playing a team that was mired in a 4-game losing streak and was giving a freshman QB his first-ever start.
Against the Texas Longhorns, Tech faced a team that is very talented, but had not been firing on all cylinders in weeks.
Texas allowed Tech to get an opening field goal and then stymied Tech's offense with pressure on Doege. The game was out of reach before Tech scored a touchdown.
The Oklahoma State outcome is not altogether surprising. Young teams lose to talented veteran clubs all the time. However, the effort against the Cowboys was totally uninspired and frankly, unacceptable.
The question becomes, what happens from here?
Next week Texas Tech faces a Missouri team that upset the same UT team that ran roughshod over the Red Raiders just a week ago.
Texas Tech has prided itself on its bowl eligibility streak, and with games against Missouri and Baylor remaining, that streak is in question.
What should not be in question is the Red Raiders' heart and effort. Tune in to the FX network next Saturday at 2:30 from Columbia, Missouri to see which Red Raider team shows up – the Tech team that came out against Oklahoma or the one that has shown up the past three weeks.