There is a new brand of football in Lubbock, Texas.
Texas Tech head coach Kliff Kingsbury and several other former Red Raider football players brought their style of football to Lubbock.
The elder of the clan are only in their thirties and the youth could make it tough to earn respect from the team. That does not seem to be the case.
Kingsbury said he was proud of the way the team responded to a new staff.
"It was good," Kingsbury said. "Just because I really appreciated the way the team embraced the coaching staff."
The Red Raiders have had four different head coaches in their last four bowl games. Change has become a necessity for the Red Raiders, but stability is the hope for the program. In December, Kingsbury was hired with the thought that a former Red Raider would be someone who wanted to be in Lubbock. Tech fans responded with a rally and record-setting donations to the Red Raider Club, an organization that helps fund student-athlete scholarships.
Kingsbury said the first win is great for a team that has gone through so many changes.
"I wanted them to get this first one," Kingsbury said. "Because it's not easy when you have a coaching change and you come in and it's completely different than what they're accustomed to, but they've bought in."
Kingsbury himself went through a successful coaching change early in his Tech career. His first start came in Spike Dykes final game as a head coach. The next season Mike Leach was hired and Kingsbury remained in the starting role for three years that saw three winning records and three bowl games. The team also upset No.4 Texas in 2002 to set up a Big 12 South Division championship game in which Tech was humiliated by the Oklahoma Sooners.
Since the hiring of Kliff Kingsbury, the team has used the slogan "ride together" meaning it's not offense against defense, but it's Texas Tech against whoever the opponent is that day.
The Red Raiders defeated SMU 41-23 in Kingsbury's debut. It is a major step in the program coming together as a whole and one that could build a lasting legacy for not just years, but decades to come.
Kingsbury said he is happy for the team, because they have worked hard.
"They've worked their butts off," Kingsbury said. "So I'm just really proud for them to get this first one."