For the third-straight season the Red Raiders and Jayhawks will meet for an 11 a.m. kickoff, which has proven to be a spark for Kansas.
But the spark only lasted so long before Texas Tech took over and won both of those games.
With this being the first morning kickoff of this season, Tech head coach Kliff Kingsbury is not worried about getting an early start to game day.
"I don't think so. I like it," he said. "You get there, you don't have to sit around the hotel, and you get going. I'm excited about it, and I hope our team feels the same way."
The last two times the Red Raiders have faced the Jayhawks in morning games, they have given Tech some trouble.
In 2011, Kansas jumped out to a 20-0 lead in the first quarter and in 2012 it took overtime time to beat the Jayhawks in Lubbock.
Because of the last two times going like this, defensive lineman Kerry Hyder knows they have to come out and play because the Jayhawks have shown they will.
"Yeah, you have to get up earlier," Hyder said. "But give Kansas credit. They come out every year ready to play, and it's usually a tough game, so we're definitely looking forward to it."
So far this season all of the Red Raiders kickoffs have been set for 6 p.m. but now at least for the next two games, including against Iowa State on October 12, it will be an 11 a.m. kick.
Just because they have gotten used to a routine with the evening games, wide receiver Bradley Marquez said the team has a maturity to handle these kinds of situations.
"It's a little different than what we're accustomed to," Marquez said. "We've had these 6 o'clock games these last four games, and we've just gotten into a routine. They'll change it up a little bit. But I think we're more mature as a team now where we can overcome that and have that not affect us this time around."
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