By now most college football fans, not to mention Red Raider fans, have heard, read or seen Texas Tech coach Kliff Kingsbury's comments about Arkansas coach Bret Bielema following the Red Raiders' 35-24 win in Fayetteville on Saturday.
If not, or if you just want to watch it again, here you go.
For those of you who didn't watch the video above, a dapper Kingsbury, dressed in a blue suit, turned an innocuous question about any special feeling about the win into an opportunity to sound off on how he feels about Arkansas' head man.
"I just think the physicality... That's a program that prides itself on being physical," Kingsbury said. "At the Texas High School Coaches Convention this summer, he (Bielema) stood up and said if you don't play with a fullback we'll kick your ass, if you throw it 70- times a game we'll kick your ass. He just got his ass kicked twice in a row and probably next week by A&M as well. So, that did feel good."
As you can imagine the media, especially those of us used to witnessing Kingsbury do his best Bill Belichick impersonation at nearly all press conferences and media availabilities, were stunned. Eventually, after tweeting out the quote, somebody asked a followup question. Kingsbury did not back down from his initial comments.
"I'm a son of a Texas high school coach and Texas high school coaches, probably 90 percent of them run the spread offense so for him to walk in there and say those things, but it definitely rubbed me the wrong way. But he's a prideful guy and says what's on his mind, but it just hadn't worked out for him."
Of course Kingsbury and Bielema have had words through the media in the past over their stark differences in offensive philosophy.
"All I know is this: there are times when an offensive player and a defensive player are on the field for an extended amount of time without a break," Bielema said during SEC Media Days in Hoover, Ala. back in July, 2013. "You cannot tell me that a player after play five is the same player that he is after play 15."
“When it becomes a safety issue and people were trying to put it under that guise was when it was kind of frustrating because the basis was that we were putting our players in harm’s way, and in no way, shape or form was that true,” Kingsbury said in an interview with USA TODAY Sports.
Then of course Bielema didn't do himself any favors by criticizing Ohio State's non-conference schedule before losing to Toledo last weekend and has made other attention-grabbing comments in the past.
But Saturday it was the usually quiet Kliff Kingsbury who had the last word literally in the postgame press conference and figuratively with the double-digit win in Bielema's house.