Even with the blowout win over a top 10 opponent, the Red Raiders are staying grounded.
"We come to play every week," said running back Baron Batch. "That's the key, being excited to play. As far as rankings go, that will sort itself out. We just have to win. All we deserve right now is to be 10-0."
The Red Raiders did not start the game off on the right foot, when Graham Harrell fumbled the ball on Tech's third play from scrimmage and Oklahoma State recovered on the Texas Tech 31.
Three plays later, the Cowboys were on the board with a two yard touchdown run by Kendall Hunter.
Trailing 7-0, the Texas Tech offense came alive.
Harrell led Texas Tech to three straight scoring drives of 80, 70, and 93 yards to push their lead to 21-7 with 10:56 left in the first half.
The Oklahoma State offense would not be held down for long, as Zach Robinson marched 80 yards down the field for the Cowboys second touchdown of the game.
Tech held OSU on third and goal from the seven yard line, but a pass interference call on safety Daniel Charbonnet gave the Cowboys new life.
With first and goal on the two, Keith Toston went into the end zone untouched to bring the Cowboys within seven at 21-14.
With a little over four minutes to go in the half, Harrell engineered a 72 yard touchdown drive, with Shannon Woods capping it off with a three yard touchdown run.
The Woods touchdown gave the Red Raiders a 28-14 lead going into halftime.
Oklahoma State received the ball first in the second half and promptly began marching down the field. Brandon Pettigrew caught a pass around mid-field, but Darcel McBath forced a fumble and Texas Tech would recover.
Harrell led Texas Tech to yet another scoring drive with an eight yard touchdown pass to Michael Crabtree, pushing the lead to 35-14 and the rout was on.
After Tech's fumble on their first drive, they scored touchdowns on seven straight possessions.
The Texas Tech offensive line who have only allowed 5 sacks all season, didn't give up one second against Oklahoma State.
Crabtree would finish the game with 8 catches for 89 yards and 3 scores.
Oklahoma State would not get closer than 15 points the rest of the game.
With 5:40 left in the game, Taylor Potts came in to officially relieve Harrell of his duties.
Potts would lead Texas Tech to a touchdown drive with a 16 touchdown pass to Woods.
The Red Raiders finished the game with 629 yards of total offense and held the Cowboys to 368, 144 below their season average.
The Red Raider win moved them to 10-0 on the year for the first time since 1938.
"I remember coming back home from the Gator Bowl on the plane sitting next to [Eric Morris]," said Harrell. "He said that we have a chance to be really special next year. He was right."
Attendance: 55,663 (3rd largest in Jones Stadium history)