The Cyclones utilized a strong inside-out game in the first half, often getting into the paint, then moving the ball out and rotating to find an open shooter. That strategy took advantage of an overly aggressive Texas help defense, and helped the Cyclones to shoot 9-of-12 from three-point range in the first half.
The Texas run continued into the second half, when Sheldon McClellan hit a jumper to pull the Longhorns into a tie game at 44-all. But with Brown sitting on the bench for most of the second half with a turned ankle, the Cyclones pushed the advantage back up to a game-high 15 on an and-one play by Cyclone forward Royce White with just less than 11 minutes to go.
To their credit, the young Longhorns fought back, quickly narrowing the Iowa State lead to five points. But Texas never could turn the game into a one-possession contest, despite twice slicing the lead to four points with 46 seconds left and 16 seconds left.
Brown finished with 19 points in 25 minutes. Clint Chapman had the best game of his Longhorn career, scoring 19 points and grabbing 14 rebounds. McClellan had 14, but shot just 2-of-11 from the field. The Longhorns out-rebounded the Cyclones 38-29, but couldn't defend an Iowa State team that finished the game shooting 51 percent from the field and 47.7 percent from three-point range.
Iowa State jumped to 11-3 and 1-0 in Big 12 play, winning its first Big 12 opener in five years. Texas fell to 10-4 and 0-1, losing just its second conference opener in 14 attempts under Longhorn coach Rick Barnes.