Norvell replaces Les Koenning, who was let go after one season on Strong's staff. Norvell is expected to be in Austin over the weekend to finalize the agreement, a source told HornsDigest.com.
"The first thing that really drew me to this opportunity was the chance to work with Charlie Strong," Norvell said.
"I've followed his career for a long time, and after sitting down and talking to him, seeing his vision for the program, the recruiting philosophy, his values, every area of the team, I was totally impressed. Our visit convinced me I wanted to be a part of that championship vision at Texas.
"Charlie and I have a lot in common. I believe in developing young people on and off the field. I'm a very disciplined person, love my players, and I pour myself into them every day. I could really feel and see that in Charlie when he talked about the team and the players."
Norvell has 27 years of coaching experience, including a Super Bowl as TE coach of the Oakland Raiders (2002-03) and in the BCS national championship game while at Oklahoma (2008-14).
The last seven years at Oklahoma, Norvell served as co-offensive coordinator and receivers coach. Prior to that from 2008-10, he was assistant offensive coordinator and receivers coach. Norvell is credited with helping develop prolific OU pass-catchers Ryan Broyles, Kenny Stills and Sterling Shepard.
"Jay is a guy that has always had an outstanding reputation, and when I had a chance to talk to him, what impressed me the most was his energy, passion and drive to be successful," Strong said.
"The thing you see and everyone talks about with him is that he's a great teacher, very detailed and organized, and he really develops his players.
"He's coached so many great players, gets the most out of his guys, and they really like playing for him. He brings a lot to our staff, is very familiar with the Big 12 and has experience recruiting in Texas. We're really excited he's joining us."
Three of the top four on Oklahoma’s all-time receptions chart played under Norvell’s direction – Ryan Broyles (349), Kenny Stills (204) and Juaquin Iglesias (202) – while five of the top six single-season reception marks came under Norvell.
Prior to Oklahoma, Norvell served as offensive coordinator and quarterbacks coach at UCLA in 2007 and in the same role at Nebraska from 2004-06. With the Cornhuskers, he served on the same staff as current Texas assistant head coach for offense and quarterbacks coach Shawn Watson during the 2006 season when Watson was tight ends coach and recruiting coordinator there.
In the NFL, Norvell coached All-Pro Marvin Harrison as receivers coach of the Colts from 1998-2001. Harrison posted 109 catches for 1,524 yards and 15 TDs in 2001. While with Norvell, Harrison had 385 receptions for 5,376 yards and 48 TDs.
A native of Madison, Wisconsin, Norvell was an All-Big Ten defensive back with Iowa in 1985, when he recorded a league-high seven interceptions. That season, the Hawkeyes won the Big Ten championship and advanced to the Rose Bowl, finishing with a 10-2 record.
Norvell graduated from Iowa in 1986 and went on to play one season with the Chicago Bears in 1987. He has a wife, Kim, and son, Jaden.*****
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