After being introduced by Texas president Greg Fenves, interim athletic director Mike Perrin said his first priority is to reach out to fans to restore their faith in UT athletics.
"You get concerned when you see empty seats and fans voting with their feet," Perrin said.
Perrin said his goal wasn't to "undue" things within the athletic department.
But Fenves said Perrin will revisit ticket pricing for beyond this school year.
Both Fenves and Perrin made it clear they support Charlie Strong.
Perrin called Strong "a personal friend" and added "He's the real thing in terms of humanity and trying to take student-athletes to a better place.
"He's the kind of coach players play hard for."
About Shaka Smart, Perrin said:
"If you don't get infectious about basketball being around Shaka Smart, your switch isn't turned on. I'm behind him 100 percent."
Fenves introduced Perrin to all of UT's coaches this morning.
"I met with Coach Strong this morning and expressed my total support for him," Fenves said.
"I also voiced my desire to beat Cal this week - as I am a Cal graduate."
On parting ways with Steve Patterson, Fenves said: "There were things I wanted to see and he knew that. And so we didn't always see eye to eye and agreed to part ways."
When Perrin was asked if he'd pursue things like international branding, he said:
"My concerns right now are with our student-athletes and our fans.
"I will meet with as many of our alumni groups as I need to, because I want our fans to feel good about the direction of our program.
"It's so important to the student-athletes to have a full house when they play."
Perrin said he will get up to speed on the negotiations with Nike, which has an exclusive negotiating window through September.
Perrin said all he knows about the Joe Wickline lawsuit is what he's read in the paper.
"I understand the university was not sued," said Perrin, a successful trial lawyer in Houston.