HD's CHIP BROWN gives you his take on why Jeff Traylor's brief time at Texas was much more impactful than simply serving as tight ends coach.

Former Texas TE coach Jeff Traylor will indeed be joining Chad Morris' offensive staff at SMU as assistant head coach - probably official Wednesday or Thursday, I'm told. 


Great landing spot for Traylor, a recruiting force - especially in what Traylor calls #bEASTtexas. Traylor has a close relationship with Morris and infused a lot of Morris' concepts into Traylor's offenses at Gilmer HS, where Traylor won three state titles and where the football stadium now carries Traylor's name.


Honestly, I think Charlie Strong wanted Traylor to take over the offense when Strong demoted Shawn Watson one game into the 2015 season. But I think Traylor, having just been a high school coach, might've been worried about how the rest of the offensive coaching room would've received him as the OC.


In hindsight, I think Traylor was the right answer and Strong probably should've just gone ahead with Traylor as OC and made the rest of the offensive coaching room accept him as play-caller. Instead, Strong went with receivers coach Jay Norvell as play caller and passing game coordinator and made Traylor run-game coordinator, replacing Joe Wickline.


All the power spread stuff that worked for Texas when the Horns ran the ball down the throats of OU (58 carries for 313 yards in a 24-17 win) and K-State (53 carries for 274 yards in a 23-9 win) in 2015 was Traylor's stuff that he got from Chad Morris and Gus Malzahn and used with great success at Gilmer. (It's also a lot of what Tom Herman runs.)


Traylor helped recruit a bunch of emerging talent to Texas, including CB Kris and LB Demarco Boyd (who played for him at Gilmer), S Brandon Jones, WR Devin and CB Donovan Duvernay, C Zach Shackelford, WR Damion Miller, CB Josh Thompson, CB/S Montrell Estell, TE Peyton Aucoin, DE Andrew Fitzgerald, WR Davion Curtis and OT JP Urquidez (as well as DE Lagaryonn Carson, who ended up an academic casualty).


When Strong was looking for a new OC ( talking to Sonny Cumbie and then Sterlin Gilbert in December of 2015) after Shawn Watson and Wickline had already been fired/left, and RB coach Tommie Robinson was packing his bags for USC, and Jay Norvell was getting ready to go to Arizona State - Traylor was the only offensive coach out on the road recruiting leading up to last year's National Signing Day. And Traylor, of course, was on the rescue mission flight to Tulsa with school president Greg Fenves, AD Mike Perrin and Strong to hire OC Sterlin Gilbert and OL coach Matt Mattox.


It may not have gotten recognized the way it should have, but in his short time at Texas, Traylor showed he was up to the task, helping draw up Strong's biggest win at UT (vs OU in 2015) and helping stock the cupboard with players for Tom Herman.


Congrats to Traylor. Me thinks we will certainly hear from him again down the road in bigger and bigger jobs.




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