What began as a photo shoot for Ford after attending a fashion show has turned into a vision for former Longhorn teammates Ford and Ivey.
Ford told Texassports.com at his recent First Annual Bowl-a-Thon for the Houston Children's Charity about the vision of the site.
"Our web site will launch on Monday, July 20 and fans can find it at www.Texas360Now.com. I'm doing the site along with Royal Ivey, Kevin Durant, D.J. Augustin and LaMarcus Aldridge. We're going to start with some videos of things we've been doing this summer. It will show our workouts and the five of us messing around with each other. The site will let people into our worlds and show people who we are. It hopefully can show people what we put into training and what goes into being a professional athlete."
"We also thought we should create something that the whole state of Texas can follow. We understand that it can be a hard task for everyone to follow you like they did when we were in college, so basically this site is designed so that you can follow any professional athlete who is from the state of Texas. We'll also have a high school section, where we will profile the high school kids. It should be a one-stop shop, so we hope all our fans go check it out when we launch it on Monday," said Ford.
Fans can expect blogs, videos, and photos from the everyday to life on the road as a professional athlete. In addition to the original five, several other professional athletes have expressed their interest in joining the ranks.
Ford said, "Texas360now will also include updates on athletes from Texas that have made it to the pros, blogs from athletes as well as fans, high school sensations, and athletes playing overseas. We are hoping to create a place that allows you to keep up with the best athletes at every level, which includes basketball, football, baseball, boxing, and track & field."
Fans can also become members of the community and ask questions of the athletes, engage in discussions in the forums, sign up for celebrity charity events and player clinics, and post their own pictures, videos, and blogs.
You can visit the site at Texas360Now.com.