It needs to be a big win.
And it needs to be in style.
"L.A.'s a town that isn't real fired up about winning games, 14-10, and showing up," said the Trojans' third-year head coach. "It is what it is."
What L.A. is, is a city full of sports teams, movie stars, and attractions. "You've got a lot to compete with," Kiffin said.
After enduring a two-year bowl ban, the national spotlight is on the No. 1 ranked Trojans and the L.A. spotlight should be, too.
"There is a Showtime element," Kiffin said. "There is a style factor to it. Obviously that was here before in the great runs with multiple sports."
The Trojans will have the chance to light it up Saturday, when they open their season in the Coliseum facing Hawaii. USC is a 40-point favorite over the Warriors in Las Vegas.
If the game goes how Vegas plans, the Trojans might actually need to add a category on the Coliseum scoreboard reading "Style Points."