The pair notched career scoring highs as the Tar Heels (11-1, 1-0 ACC) beat Wake Forest for the 13th straight time at Carmichael Auditorium. Nikita Bell added 12 points for North Carolina.
Latta hit consecutive 3-pointers in an 11-1 run that the Tar Heels used to pull away from a 72-72 tie. UNC hit six of its last eight free throws to seal the win.
Wake Forest was led offensively by Erin Ferrell and Liz Strunk who both set new career-bests for points scored. Ferrell finished the game with 22 points while Strunk added 18 in the losing effort.
Ferrell shot 7-for-10 from the field, pouring in 16 points in the first half and the Demon Deacons led by as many as 13 points at 23-10 in the early going. But a 24-12 North Carolina run gave the Tar Heels their first lead at 34-33 with just over four minutes remaining in the first half.
The Tar Heels took a six-point advantage into halftime and quickly scored the first five points of the second half, increasing their lead to double-digits at 46-35.
The Deacs were able to come back and put up a strong fight throughout most of the second half, and two Jennifer Johnson free throws gave Wake Forest a 68-66 edge with 7:56 remaining to play. But Latta and the Tar Heels proved to be too much to handle down the stretch, outscoring the Deacons 22-13 over the final eight minutes of play.
The teams were whistled for 45 fouls in the contest, taking a combined 61 free throws which was the most in any game the Demon Deacons have played in this season. Wake Forest finished 17-of-23 from the charity stripe, while the Tar Heels were 27-of-38.
The Demon Deacons went 29-for-63 from the field, good for 46 percent, while North Carolina was 29-of-61 for 48 percent.
The Deacs fall to 7-6, 0-2 in the ACC and drop their second straight to a ranked opponent.
The Demon Deacons return to action Monday evening when they travel to Raleigh for another ACC matchup against the NC State Wolfpack at 7 p.m. in Reynolds Coliseum.