Wake Forest, ISP Sports Extend Partnership

WINSTON-SALEM, N.C. - The Wake Forest Athletics Department and ISP Sports, the exclusive multi-media and advertising rightsholder for WFU Athletics since 1992, have reached an agreement to extend their relationship through 2009.

The announcement was jointly made today by Ron Wellman, director of athletics at Wake Forest, and Ben Sutton, president and CEO of ISP Sports.

"ISP has been a wonderful partner for us," Wellman said. "They have represented our program exceptionally well and have marketed our product in a manner benefiting the university. We look forward to our continuing relationship with them."

ISP Sports develops, produces and sells a variety of marketing opportunities involving the Demon Deacons, including live play-by-play game broadcasts on the Wake Forest ISP Sports Network, the Deacon SportsPage radio call-in show, the Deacon Minute television features, football and basketball game programs, and signage in Groves Stadium and Joel Coliseum. The company also is the exclusive sales representative for the wakeforestsports.com website and Gold Rush, the official newspaper of Deacon sports.

"Wake Forest has been the flagship program for ISP Sports since our founding 11 years ago and our relationship has always held special meaning," Sutton said. "We are pleased with the university's confidence in us and deeply grateful for the extension of our agreement. We look forward to an even stronger partnership in years ahead."

Based in Winston-Salem, ISP Sports is the multi-media rightsholder for 10 collegiate athletic programs in addition to Wake Forest -- the University of Central Florida, Cincinnati, Georgia Tech, Houston, Marshall, Ohio, Southern Mississippi, Tulane, Vanderbilt, and Virginia Tech. The company is also a partner with Learfield Communications as rightsholder for athletic programs at Alabama, Clemson, Missouri, Syracuse and Villanova.


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