"You look anywhere I've been, we've built our football programs off facilities. Ours aren't up to par at Washington State."
In a wide-ranging inteview, Moos also addressed the status of football coach Paul Wulff; proposed changes in Pac-10 revenue sharing and alignment; a possible name change for Martin Stadium; and the going-away present from the Oregon Ducks that he wound up having to purchase for himself.
Moos, a standout football player at WSU in the early 1970s, returned to his alma mater last spring. He previously served as the athletic director at Montana and Oregon. The football fortunes of both schools improved after facilities were upgraded under Moos.
Moos said a 100,000-square-foot football facility at WSU with coaches offices, meeting rooms, a locker room, a weight room, an equipment room and a trainer's room would "be ideal.
"You see things across the country any more, and it's a big attraction for recruits.
"I'll give you a little illustration. I believe it was 28 years of losing football at Oregon State (the Beavers had 28 consecutive losing seasons from 1971-98), and they made the decision to put some resources and energy into building an end-zone facility there.
"Upon completion, four years later -- one recruiting cycle -- they were co-champions of the Pac-10 and beat Notre Dame ... in the Fiesta Bowl and finished fourth in the nation (in the final Associated Press Top 25 poll for 2000)."
The addition of "premium seats," including suites, at Martin Stadium has been delayed repeatedly because of fund-raising shortfalls.
Moos said he's trying to determine whether the stadium expansion and/or football building could be funded through fund-raising, bonding, premium seats, the sale of naming rights for Martin Stadium and/or the football building and an expected increase in Pac-10 television revenue.
Moos said tentative plans call for the football building to replace the west end zone seats at Martin Stadium. The building would separate the playing field at Martin Stadium and the practice fields at Rogers Field.
"Costs of construction are very good at this time," Moos said.
Moos said any new construction would begin at the end of the 2011 football season at the earliest. He said bonds cannot be obtained for non-revenue-producing projects like the football building, but that doesn't make the AD any less interested in the project.
"Our football players are in Martin Stadium six days a year (for games)," he said. "They're in the weight room six days a week, so that's what they're most interested in."
Moos said the estimated cost of the current plan for 2,200 premium seats on the north end of Martin Stadium is $33 million. Moos said he's uncertain of the cost of the proposed new football building, but he said $25 million to $30 million is a possibility.
Moos estimated the Cougars have $6 million in cash and $11 million in pledges for premium seats.
Moos said he's studying the possibility of building the premium seats on the south side, where the press box is located. He did not rule out the possibility of a reduction in stadium capacity.
Martin Stadium seats 35,117, making it by far the smallest football venue in the Pac-10. The Cougars haven't sold out since 2007 and rank a distant last in Pac-10 attendance this year with an average crowd of 25,145.
"It's tough to fund a project when there's not a supply and demand on the product," Moos said."At Oregon, we had a $90 million expansion and renovation of Autzen Stadium, but we did not enter into that until we had led the conference in attendance five straight years -- and by that, I mean percentage of capacity -- and won two Pac-10 championships and gone to five bowl games.
"People didn't want to ‘miss the party', so they were willing to ante up in order to make sure they would have seats. Now that's an ideal scenario."
MOOS ALSO RESPONDED TO QUESTIONS ABOUT ...
Moos' message to disgruntled fans is "... support your coach -- that's what I'm doing and will continue to. I think in many regards he's doing a nice job."
Moos did say he's "confident" the Northwest schools will play in the same division, and that a more equal revenue distribution system was endorsed that will be "a fair plan for everyone." Moos said he believes a proposed Pac-10 TV network is "going to be a done deal." Moos had been saying he expected WSU to gain $12 million to $15 million more in annual TV revenue if the Pac-10 network and more equal TV money distribution was approved, but he now says "a better number would be 8 to 12 (million). Maybe 15 max."
School presidents are expected to vote on the proposals Oct. 21 in San Francisco.