By the time Scott finished his remarks, the Pac-12 official site already had put up a clickable advertisement, imploring fans: "Don't miss out. Drop DirecTV."
Scott said the Pac-12 offered a new deal last week to DirecTV that was "fundamentally the same" as the one they have with 50-plus other distributors. But the two sides, Scott said, remain as far apart as they were last year.
"I urge our fans to drop Direct TV," said Scott.
Here are some reactions from the twitter universe on DirecTV viewers being frozen out of the Pac-12 Networks for the second year in a row :
Pac-12 head Larry Scott "urges" fans to "drop DirecTV" ...no deal coming this season.
- Bruce Feldman ?@BFeldmanCBS
#pac12 commish Larry Scott comes out swinging at media day, urging fans to drop #directv since there's still no deal.
-jill painter (@jillpainter)
Larry Scott: "@Pac12Networks will increase from 550 events last year to 750 events this year."
— Pac-12 Networks (@Pac12Networks)
Larry Scott says as recently as last week they discussed a deal with DirecTV. Says they are no closer than last football season.
— Todd Dybas (@Todd_Dybas)
"I urge our fans to drop DirecTV and switch to those who have it..." said Scott.
— Brandon Huffman (@BrandonHuffman)
My thought on DirecTV: If it didn't want Pac12Nets last yr, when USC was preseason No. 1, not going to take it w/ biggest draw out of polls
— Jon Wilner (@wilnerhotline)