Oh my: Pac-12 is tops in CFB revenue

LAST WEEK USA Today reported the Big Ten had maintained its status as the nation's highest-revenue college sports league in fiscal 2013, according to federal tax records. There seemed little reason to think at the time the Pac-12 would soon reveal a whopping $150 million-plus revenue increase, after all. But the Pac-12 tax records are out today. And it's a game-changer.

The Pacific-12 Conference new federal tax return shows it had more revenue during the 2012-13 fiscal year than either the Big Ten or Southeastern Conference, USA Today reported on Friday.

On the first tax return reflecting the Pac-12's new TV rights deals with ESPN and Fox, the debut of the wholly conference-owned Pac-12 Networks, and operations of the conference's nascent marketing and media arm, Pac-12 Enterprises, the conference reported $334 million in total revenue for a fiscal year ending June 30, 2013.

That represents a stunning $158.1 million increase in revenue over what the conference reported for the 2011-12 fiscal year and a more than tripling of the $111.8 million that the Pac-12 reported for 2010-11.

The Big Ten last week reported $318.4 million in total revenue for a fiscal year ending June 30, 2013. The SEC reported $314.5 million reported for a fiscal year that ended Aug. 31, 2013.

Pac-12 commissioner Larry Scott, the nation's top-paid conference CEO, saw his pay increase to just over $3.3 million for the 2012 calendar year, the new return shows. He was reported with $3.1 million in 2011.

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