BREAKING: WSU to expand beer sales in Martin

WASHINGTON STATE will expand alcohol sales in Martin Stadium this season, offering beer at the general concessions level at football home games, has confirmed through multiple sources with knowledge of the process. Sales are expected to generate net revenue of $1 million this football season.

All the boxes in what has been a lengthy process have been checked off but Washington State is waiting on the final paperwork before it becomes official, the sources told CF.C.

"We expect to have some news regarding that this week but nothing is official as of yet," WSU SID Bill Stevens told CF.C on Tuesday evening.

Washington State, sources tell CF.C, will offer both draft and package beer, and both domestic and craft options. Prices and sizes are not yet known but sources tell CF.C the offerings are expected to include:

As for the new $1 million net revenue stream, that figure might be conservative. We are talking about Cougar fans, after all.  That said, strict protocols and policies will be in place to ensure the expanded beer sales are handled responsibly, the sources told CF.C.  Indeed, every knowledgeable source we've talked to in following this process over the past several months emphasized that WSU was looking to add new beer sales responsibly, or not at all.

WSU has been training 200-plus staff members for at least the past two weeks on all new policies involved in serving beer on the concourse of Martin Stadium, the sources say. All concession stands will stop selling beer at the start of the fourth quarter.  No alcohol will be served in the student sections.

Also, beginning this season, there will be a no re-entry policy at Martin Stadium (other than buying a new ticket). WSU will become the sixth Pac-12 school with a no re-entry policy, joining Arizona, Cal, UCLA, USC and Utah. Of that group, none offer alcohol at the general concourse level. (The entire SEC has a no re-entry policy as well). 

The one exception: A system will remain in place which allows fans to re-enter Martin from Cougville, similar to past years.

Washington State has served beer, wine and spirits in the suites, loge boxes, and outdoor and indoor club seats since 2012 -- and that will continue to be the case in those premium seating areas.

A cursory check shows Washington State will become the 39th NCAA football stadium serving alcohol at the general concessions level, a list that includes Colorado, Ohio State, Texas, West Virginia, Maryland, Minnesota and Pittsburgh.  At WSU, the concessionaire, not Washington State, will hold the beer license.

Additional details expected to be released when it becomes official:
--  An implemented designated driver program
-- A strong emphasis on ID checks and service limits
-- Preventing outside alcohol from entering Martin Stadium
-- WSU working closely with law enforcement

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