Time to cry in your beer, Cougar fans attending the season opener Saturday vs. EWU (5 p.m., Pac-12 Network). The sources tell CF.C the expanded beer sales are now planned to debut at Washington State in Week Three, for the Cougs’ second home game vs. Idaho.
The delay will cost WSU. Sales were expected to generate net revenue of $1 million this football season over the course of seven home games. Now Washington State will have only six games’ worth of sales, dropping net revenue for the season by roughly $143,000.
In our Aug. 17 story, WSU SID Bill Stevens told CF.C the expanded sales were not yet official but that he expected to have news to report later in the week. Contacted by CF.C this afternoon, Stevens said "Nothing is official yet, we are hoping to hear news in the near future but until everything is finalized, I won't comment further."
CF.C's sources declined to speak to the specifics of the delay, terming it standard bureaucracy.
Once expanded sales are up and running at Washington State home football games, sources told Cougfan.com, WSU will offer both draft and package beer, and both domestic and craft options, in the concourse areas.
WSU has long been training 200-plus staff members on all new policies that will be involved in serving beer on the concourse of Martin Stadium. But those new policies – including the new no re-entry policy at Martin Stadium – have naturally been put on hold for Week One, the sources tell CF.C.
Washington State has served beer, wine and spirits in the suites, loge boxes, and outdoor and indoor club seats since 2012 -- and that will continue to be the case in those premium seating areas, both in Week One and after the expanded beer sales are implemented.
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