Boise State evaluates requests for an institution to install a new non-green turf not only a proposed field’s color but also its location, proposed use, the school making the request and -- whether it's a school in an area Boise State prizes for recruiting.
Boise State has said it does not claim to own all colors besides green, but that's basically the gist of their trademark. BSU lawyers say its blue field’s fame transcends its hue — and for that reason a consumer could confuse any non-green field with Boise State’s. Several trademark experts, however, call that a stretch.
No institution has yet challenged Boise State’s trademark interpretation, but several experts told the NY Times they believed that a school wanting a non-blue, non-green field would most likely succeed if it did.
Boise State approves most requests “as long as it doesn’t prevent Boise State from getting the best students and the best student-athletes that we’re looking for,” a BSU licensing lawyer says.
For the full article in the New York Times, CLICK HERE
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