The delay is costing Washington State. Expanded sales were expected to generate net revenue of $1 million this football season over the course of seven home games.
Now Washington State's best case scenario is to be able to offer only five games’ worth of expanded sales, costing WSU roughly $286,000 in net revenue.
CF.C sources remained tight-lipped as to the specifics of the delay, calling it standard bureaucracy.
WSU has long been training 200-plus staff members on all new policies that will be involved in serving beer on the concourse of Martin Stadium. But those new policies – including the new no re-entry policy at Martin Stadium – will continue to be put on hold for Week Three, the sources tell CF.C.
Washington State has served beer, wine and spirits in the suites, loge boxes, and outdoor and indoor club seats since 2012 -- and that will continue to be the case in those premium seating areas, both in Week Three and after the expanded beer sales are implemented.
Once expanded sales are up and running at Washington State home football games, sources told Cougfan.com, WSU will offer both draft and package beer, and both domestic and craft options, in the concourse areas.
RELATED STORY: WSU to expand beer sales in Martin