Better than Broadway

DUSTY, Wash - - Who would've guessed the road leading a Hawaii native to the New York Athletic Club and their annual Heisman trophy presentation would begin in the tiny Eastern Washington town of Dusty?

Well, no one actually. And yet on Tuesday that's exactly what happened when a 25-foot high banner promoting Washington State Cougar quarterback Jason Gesser for Heisman consideration was placed on a 100-foot grain elevator in Dusty.


The banner marked the kickoff of the "Gess Who 4 Heisman," campaign and is said to be the brainchild of Cougar coach Mike Price. Dusty - - 30 miles west of Pullman and about two citizens shy of a dozen - - lies on State Route 26, the main road connecting WSU to Western and Central Washington.


The cost of the project was about $2,500, or two zeros less than the banner Oregon spent to promote their Heisman hopeful, Broadway Joey Harrington, in New York city last summer. The Ritzville Warehouse Company donated the use of the grain elevator, while Avista utilities, Rainier Industries, and F.O. Berg all donated equipment, design, and materials to the cause.


WSU plans to place another banner of the Honolulu native somewhere on Interstate 5 between Tacoma and Seattle.

Cougfan Top Stories