The subcommittee met with representatives from Lone Star Sports and Entertainment, the Houston Sports Authority, community leaders and other key officials, in La Jolla, California on June 27 to discuss the licensing of the new postseason bowl.
"The subcommittee received a very impressive presentation from various organizations seeking a license for a postseason football game in Houston," said NCAA Postseason Football Licensing Subcommittee chair Mark Womack. "The group addressed all the issues which were raised by the committee in April. We also were pleased to see the commitment toward community involvement, as that is an integral piece in the success of the event. The subcommittee feels this new bowl game will provide a very positive experience for the two competing institutions and its student-athletes," Womack said.
The subcommittee considered several factors for licensing:
The Bowl will be managed by Lone Star Sports and Entertainment, which is a sports marketing agency affiliated with the Houston Texans. Lone Star Sports and Entertainment has extensive experience in managing major sporting events, many of which have been conducted in Reliant Stadium. The name of this new bowl and other details will be announced by Lone Star Sports and Entertainment at a later date.