For now, though, head coach Rich Rodriguez wants fans to listen up once and for all. When the Cardinals come to Mountaineer Field next Thursday night, West Virginia's seventh-year head coach wants a stadium full of gold-clad rowdies on hand for the nationally televised contest.
"I would like everybody to wear gold," Rodriguez reiterated during his Tuesday press conference. "I've been saying that every week. I would like to have our own little gold rush, or whatever you want to call it where everybody that's a West Virginia fan is wearing a gold shirt or a gold jacket, waving a gold towel or a gold pom-pom, wearing gold shoes.
"I don't know if all the women think they'll look good in gold or not," he quipped. "Wear gold hats, and gold scarfs. I hope we have gold cups. We don't sell beer, so we can't have gold beer."
Despite the latter point, Rodriguez's message rang loud and clear: wear gold, and plenty of it. Yes, West Virginia's colors are blue and gold, but the gold in particular would stand out really well on television, especially at night.
"I would like for everything to be in gold, not so much as a factor against (Louisville) but I just think it looks impressive," Rodriguez noted. "On a Thursday night, ESPN college football games are pretty popular. The most popular ones that they've had, most of them I think three out of the top four have been West Virginia. It's at our place, and it's a showcase for our program, our community, and our state. That sense of unity I think is pretty impressive for them and for recruits."
Such a move is certainly not unprecedented in the least. Last season's game at Louisville featured a "blackout" by the normally red-clad Cardinals fans. With their team wearing all-black uniforms, U of L loyalists packed Papa John's Cardinal Stadium in all black, adding even more energy to an already lively atmosphere. This past weekend in State College, Joe Paterno's Nittany Lions encouraged their fans to wear all white for Saturday night's game with top-ranked Ohio State.
"I know that Penn State had that whiteout, and that didn't help them much against Ohio State," he said of State's 37-17 loss to the Buckeyes. "At the same time, if you turned on that game it was impressive to see that. I think gold would look good with 60,000 folks in gold watching."
West Virginia has played just three home games this season, with the game against Louisville being the fourth. With so much time between home games, Rodriguez and players alike have commented on a somewhat "flat" atmosphere for the few home games thus far. During the Oct. 20 tilt with Mississippi State, fans throughout the stadium cleared out at halftime and never came back.
With the gold out, Rodriguez is hoping to regain the edge which has made Mountaineer Field an intimidating place for visiting teams to play for many years, while also introducing another new tweak to the gameday experience in Morgantown.