Barry Alvarez Names Senior Staff

Barry Alvarez, in his new dual role as head football coach and athletics director, announced a six-person senior staff on Tuesday afternoon.

In accepting the offer of UW-Madison Chancellor John Wiley to eventually serve as Director of Athletics and coach the football team, Barry Alvarez said that establishing a strong administrative staff would be important for his dual role.

Alvarez announced Tuesday that his six-person Senior Staff would include three current senior-level department advisors and the promotion of three other UW staffers.

Alvarez named Jamie Pollard his Deputy Athletic Director. Senior Associate Athletic Directors Cheryl Marra and Vince Sweeney will continue to focus on sports administration and external relations, respectively. Joining the Senior Staff as Associate Athletic Directors will be Doug Beard (administration), John Chadima (operations) and Steve Malchow (communications). The team will begin duties on July 1, 2003, while Pat Richter continues to serve as Director of Athletics until April of 2004.

"It's been my desire to get Barry's administration in place before football season started," said Richter, who announced in February that he'd be leaving his post next spring. "This gives us a chance to operate the department during Barry's peak time (football season), while I'm still the A.D. and in a position to lend a hand. I look forward to working with the Senior Staff during the remainder of my tenure."

Richter added that keeping the momentum going on the Camp Randall Stadium renovation will get much of his attention in the coming months.

"Our department is extremely excited about the stadium project because it will benefit the thousands of fans who attend games and do business with our division, the student-athletes who receive a variety of support services from the facility as well as the department staff who work there. While aiding the transition to Barry's administration, I'll keep close tabs on the renovation project and assist with the fundraising component. The importance of the stadium renovation and the many complexities associated with it cannot be underestimated."

Alvarez believes his organizational structure will streamline the department and help it achieve its potential efficiently.

"After taking a close look at our department, I was pleased to confirm my belief that we have a number of excellent administrators," said Alvarez. "Their professionalism, experience and loyalty provide me great comfort. I'm excited about the future of UW Athletics. With a focus on teamwork and integrity, we'll strive to provide an outstanding experience for our student-athletes and enjoyable entertainment for our fans."

Pollard assumes deputy role in division

Pollard, who has served as the UW's Senior Associate Athletic Director for administration and Chief Financial Officer, will be the department's No. 2 ranking official and will represent Alvarez as A.D. when required. Pollard will continue to supervise the men's and women's basketball programs.

For the last six years, Pollard has been responsible for the internal administration of a $52 million athletic program that sponsors 23 sports. He has been supervising the budget and finance, personnel, facilities, event management, sports medicine, strength and conditioning and food and beverage departments.

Pollard, who was named 2002 Business Manager of the Year by the Collegiate Athletic Business Managers Association (CABMA), serves as that organization's second vice president. At Wisconsin, he developed and implemented a comprehensive, five-year strategic financial plan ("Keeping Big Red in the Black") that has increased the division's operating reserve to more than $7 million. He also served as Tournament Director for the 2002 NCAA Men's Basketball Midwest Regional at the Kohl Center.

"When I spoke to other people who have combined coaching and administrative duties, their advice was to name a deputy director that I had total faith in," said Alvarez. "Jamie is a rising star in collegiate sports administration, and I feel fortunate to have his wisdom on my team. He is uniquely qualified for this position with his financial background given that balancing the budget will continue to be a major initiative of this administration. Jamie is a former championship collegiate runner, too, and he has a big picture view of how we can create the best experience possible for our student-athletes."

Pollard, a Wisconsin native, is eager to build on the UW's outstanding reputation.

"I am excited and honored to be part of our future in Badger Athletics," said Pollard. "The passion that people have for Wisconsin sports is unparalleled. Our Senior Staff is looking forward to building upon the excellent traditions and foundations established during Pat's tenure."

Marra and Sweeney retain senior level posts

During his study of the department in the last four months, Alvarez has expressed confidence in the abilities of both Marra and Sweeney. "Cheryl and Vince are leading units that support the welfare of our student-athletes and produce revenues for us," Alvarez said of Marra's and Sweeney's roles. "The revenue that we generate affects the level of support that we can offer our student-athletes, so the work of Vince and Cheryl is critical."

Marra will continue to oversee the internal units of academic affairs and compliance as well as 20 of the division's sports with the assistance of two sport administrators. The men's and women's hockey programs will continue to be under her direct supervision. Marra, who came to Wisconsin in 1990 as an Assistant A.D. for sports administration and Senior Woman Administrator, will remain the school's SWA.

Marra has served on a number of NCAA committees, including post-graduate scholarships, women's soccer, women's athletics and women's basketball. She just completed her first of two years as chair of the NCAA Women's Basketball Committee and is presently serving a five-year term (2002-05) on NACDA's Executive Committee. Marra has been instrumental in attracting NCAA championship events (two for volleyball and one each for women's golf and men's hockey) to Wisconsin.

Sweeney will be responsible for the activities of the ticket office, development and marketing and promotions staffs. He'll continue to serve as the department liaison with Badger Sports Properties (multi-media rights holder), the National W Club (letterwinner's organization), the Wisconsin Alumni Association, the UW Foundation and the Trademark Licensing Office.

Sweeney has been a frequent presenter and lecturer on intercollegiate athletics around the nation, specifically in the areas of marketing, media and fundraising. He is a member of the Board of Directors for the Greater Madison Convention and Visitors Bureau. Sweeney was the 1994 "Marketer of the Year" as presented by the American Marketing Association for his work with UW Athletics and also won numerous editorial awards as sports and features editor of The Capital Times (1984-89).

Beard, Chadima and Malchow promoted

Beard, who is in his third year at UW, maintains his Associate A.D. title but his areas of responsibility expand to include business and finance, equipment, event management, food and beverage services, human resources and sports medicine. Beard joined the UW staff in 2001 as an Assistant A.D. for internal operations and event management. He was promoted to Associate Athletic Director in 2002.

Beard worked previously at UW-Milwaukee (1996-2001) and was instrumental in helping the Panthers move from Division III to Division I, while enhancing the operational budget from $750,000 to $5.8 million annually.

Chadima has been the football team's Administrative Assistant (1990-97) and Director of Operations (2000-03). In those roles, he coordinated all team travel, fall training camp, non-conference scheduling and the sport's multi-million dollar annual budget. He was the department's Director of Facilities and Events (1997-2000) and contributed to numerous renovation projects and the development of the Goodman Softball Diamond.

Chadima will now manage capital projects, including the renovation of Camp Randall Stadium, oversee University Ridge Golf Course and the facilities, maintenance and strength and conditioning staffs. He will continue to supervise the operations of the football program.

Malchow just completed his second year as Assistant A.D. for communications after 11 years as Wisconsin's Director of Men's Sports Information. In the SID role, he was the media contact for the football team and was named SID of the Year by the National Football Foundation in 1999 after directing the Heisman Trophy-winning campaign of Ron Dayne and handling media requirements for the Rose Bowl champion football team.

Malchow has received several "Media Service Awards" from the College Football Writers Association and won more than 40 citations from CoSIDA for publication excellence. He served as Media Coordinator for the 2002 NCAA Men's Basketball Midwest Regional. Malchow will oversee sports information, web services, publications and technical services.

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