It's a theory that will be tested again this season. Not only does Wisconsin have a brand new head coach, offensive coordinator and six new assistant coaches, the Badgers have a bunch of quarterbacks vying to start the season opener August 31.
Wisconsin was one of nine schools to start at least three different quarterbacks in 2012 - Danny O'Brien, Joel Stave and Phillips – and was the only school of the group that finished with a winning record. But after back-to-back of at least 10 victories, the Badgers' 8-6 season was a far cry from success.
"It came out time and time again that 8-6, they don't feel like that's a tremendous year for them," said head coach Gary Andersen. "They feel like they're a dominant power in college football, which I believe they should feel that way."
It starts with consistency under center, something Andersen and offensive coordinator Andy Ludwig are still sorting out after three weeks of spring practices.
Despite listing seven quarterbacks on its official spring roster, the Badgers have given seniors O'Brien and Phillips, sophomore Stave and redshirt freshman Bart Houston – a highly-touted prep quarterback out of the San Francisco area – most of the repetitions.
Andersen hinted that the coaching staff will give certain quarterbacks more repetitions leading up to April 20th spring game, but a starter won't be named until the fall after sophomore quarterback Tanner McEvoy enrolls and competes for the job.
"We're going to look at all the quarterbacks," said Andersen. "We're going to look real hard at the youth at the quarterback position because it's important. They need the opportunity to see how far they've come."
Although Wisconsin lost just 12 turnovers last season, tying for the fourth-fewest nationally, the Badgers threw for 156.93 yards per game – ranking 111th out of 120 FBS teams last season.
Stave started in six games for Wisconsin, including the first five conference games. He recorded a season-high pass efficiency rating of 208.8, going 9-of-11 for 127 yards and one touchdown against Michigan State, before breaking his left collarbone early in the second half.
"We were starting to get some third downs, keep the chains moving and that's really when I thought we could get things rolling a little bit," said Stave. "It's disappointing that's when everything went down."
Stave was cleared for the Rose Bowl, but Phillips was given his fourth consecutive start after leading Wisconsin to a 70-31 victory over Nebraska in the conference championship game. Stave played only two plays in the game, one of which was a dropped touchdown pass by Jared Abbrederis, and spent the rest of the game on the sidelines.
"The fact that I was able to get in there and play, make a throw and to be on the field again was something really special for me, especially being the Rose Bowl," said Stave. "That being said, as a competitor, you want to be in there as many plays as you can. I would have obviously liked to be in there a lot more."
O'Brien was named the starting quarterback prior to the season, but was benched at halftime in the team's third game in favor of Stave. He made cameo appearances in the fourth quarterback at Nebraska and in the second half against the Spartans after Stave was hurt, but struggled to adjust after transferring from Maryland, where he was a freshman All-American in 2010.
"It was really tough, but I am grateful for it," said O'Brien. "I learned a lot. It was really the first time I have been benched my entire life in any sport … in really any venue of anything. It was really humbling. I think I have learned a lot from it. I am a lot tough mentally than I think I have been ever."
While he has stated publicly that he will not stray far from Wisconsin's well-known running game, Andersen has the desire to add a zone-read and pistol formations to the quarterback's arsenal in order to open more things defensively.
Although Wisconsin has barely started installing its offense, the new coaching staff has been well embraced by a quarterback room looking for consistency.
"In the meetings (Ludwig) is super detailed and there is not a wasted minute in our meetings," said Stave. "We are talking football, we are talking strategy, whatever we need to the whole time. We really get a lot done, a lot accomplished, and I feel really comfortable with the plays we have in. I think he's done a really good job."