Wisconsin (7-8 overall, 1-4 Big Ten) struggled from the get-go, sinking only one of its first 15 field goal attempts and taking more than eight minutes to score. Iowa (9-7, 3-2) took advantage of the Wisconsin drought and opened the game with a 10-0 lead.
The Badgers finally cracked the scoreboard when senior center Lello Gebisa converted a layup at 11:42, but continued to struggle offensively throughout the contest, shooting just 27 percent.
Turnovers also plagued the team, as Wisconsin racked up 21, including several during Iowa's 10-0 and 14-6 runs. The Badgers had more turnovers than field goals (18).
"When you're on the road you need the right mentality; you have to have an edge," said Wisconsin coach Lisa Stone. "I'm not going to make excuses. Our team has got to work harder, and we need more of a work ethic, and more a mental edge on the road. I am not saying it's any easier at home, but it's real difficult on the road."
Iowa continued to dominate, going on an 8-2 run early in the second half to drive out to a 40-20 lead. Although guard Ashley Josephson had three straight unanswered baskets for seven points, bringing the score to 40-27, Wisconsin could get no closer than a 13-point deficit.
Iowa forward Jennie Lillis had a game-leading 21 points while teammate center Jamie Cavey had 14. For Wisconsin, Rich had a team-high 14 points and nine rebounds while Gebisa and Josephson had nine points each. Forward Kjersten Bakke, in her first start, had seven of Wisconsin's 48 rebounds.
"We did not get good performances out of our starting lineup – outside of (Kjersten) Bakke, who gave us great energy. We're missing some key ingredients, and we have a little ways to go." Stone said. "We have to be ready now and develop more of a mentality on the road and more of an edge. We've proven that we can play with the Boston Colleges, the Notre Dames, and the Penn States, but then we can look like this. We have to find some consistency in our performance. I don't want this to happen any more."
Score by half
Wisconsin - (Field goals-Free throws-Points) - Stephanie Rich (6-1-14), Ashley Josephson (4-0-9), Lello Gebisa (2-5-9), Emily Ashbaugh (3-0-6), Kandace Evans (1-2-4), Kjersten Bakke (0-2-2), Jordan Wilson (1-0-2). Totals: 17-10-46.
Iowa - (Field goals-Free throws-Points) - Jennie Lillis (8-3-21), Jamie Cavey (5-4-14), Kristi Faulkner (4-2-12), Johanna Solverson (1-2-5), Lindsay Richards (2-0-4), Tiffany Reedy (1-2-4), Morgan Kasperek (1-0-3), Crystal Smith (1-0-2), Becca McCann (0-1-1). Totals: 23-14-66.
Three point goals - Wisconsin 2 (Rich, Josephson), Iowa 6 (Lillis 2, Faulkner 2, Solverson, Kasperek).
Rebounds - Wisconsin 48 (Rich 9), Iowa 40 (Solverson 10).
Assists - Wisconsin 7 (Rich 4), Iowa 16 (Solverson, Lillis 6) Turnovers - Wisconsin 21 (Rich, L. Gebisa 4), Iowa 13 (Lillis 3).
Blocks - Wisconsin 5 (L. Gebisa, Ashbaugh 2), Iowa 8 (Solverson 4). Steals - Wisconsin 4 (four with 1), Iowa 9 (Solverson 3) Fouls - Wisconsin 16, Iowa 16. Fouled out - Cavey (Iowa).
Points - in the paint: Wisconsin 20, Iowa 19 - Off turnovers: Wisconsin 11, Iowa 19 - Fast break: Wisconsin 4, Iowa 4 - Bench: Wisconsin 12, Iowa 10 - Second chance: Wisconsin 15, Iowa 9. Ties - 0. Lead changes - 0.