How Tesla's Model S Recall is Actually a Good Thing for the Brand

Usually, a recall is a bad thing. However, as per usual, Tesla's voluntary recall proves it's still doing things a bit differently from everyone else.

Do you remember when the National Highway Traffic Safety Administration (NHTSA) named the Tesla Model S the safest car ever?

In 2013, the NHTSA gave the Tesla a score of 5.4 stars (how is that even possible), due in large part to the heavy lithium-ion battery placed on the bottom of the car, which takes the place of a normal combustion engine, the car not only maintains a ridiculously low center of gravity (help making it mostly roll-proof), but also allows the car's front trunk to be designed specifically for impact. 

I'd mostly forgotten about that two years later. But Tesla's recall of all Model S automobiles after just one seat belt failed is a reminder of the company's dedication to safety and its clients.

Did we mention that no one was injured when the seat belt failed? Or that, after the client in Europe whose seat belt failed, Tesla checked its current stock of 3,000 cars and found no problems?

Even so, Tesla plans to examine (and fix, if necessary) all 90,000 Model S cars globally. The examination takes about 6 minutes, and can be done either at one of Tesla's company-owned service-centers, or with a "ranger visit" - where a Tesla technician goes to the customer.

While the cost of fixing these cars is, according to Tesla, "immaterial," share prices have dropped around 2.2% since Friday.


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