This weekend marked the beginning of the first MADE LA, a two-day event featuring the best in fashion, music, and culture with designers like Jeremy Scott for Moschino, and Hood by Air, and rapper Tyler the Creator showcasing their best looks on the runway. Ford's latest interactive design project, Fusion Labs, incorporated a bazaar-style shopping area for guests to find unique goods to take home.
“We are so excited to join forces with MADE LA to tap deeper into new-age style and pop-culture, and ultimately share the Fusion design story in a fresh new way,” says Anthony Prozzi, Senior Designer at Ford. “The new 2017 Ford Fusion combines a perfect blend of art, fashion and music that we can’t wait to share with the world.”
Some of the Labs had live demonstrations, like sewing denim and jeans with Ford Fusion patches, hosted by the up-and-coming label 69 Denim. Foodies and health nuts got their fix by making organic superfood recipes and products under the direction of LA-based health company, Sun Potion. Those inspired by art and graphic design spent time printing custom, Earth-friendly tote bags with RTA Crew and Collective's live screen printing station. Hood by Air wrapped the new 2017 Ford Fusion displaying their capsule collection called "Hallways" as well.
The event was hosted at LA LIVE's Event Deck in the heart of downtown Los Angeles, and there were celebrity and VIP guests aplenty, like Katy Perry, Caitlyn Jenner, Miranda Kerr, and Cindy Crawford.
The Fusion Labs drew inspiration from Ford's initiative to reduce waste in the manufacturing and operation of their vehicles; truly a noble cause.