The Braves broke ground on their new stadium Tuesday morning in Cobb County, just north of downtown Atlanta.
The biggest news is we now know the name of the new facility. It will be called Sun Trust Park, with a 25-year agreement with Sun Trust, one of the largest banking organizations in the country that is based in Atlanta.
“Mixed-use development” is the term being thrown around a lot with this new venture. The Braves were interested in having not just a new stadium, but an area where people could go before and after games and have a good time, with restaurants and shops that can keep people in the area longer than the three hours of a baseball game.
This stadium will allow the Braves to create more revenue. The team has been handcuffed by limited television revenues compared to other franchises in baseball. Their deal with Fox Sports was renegotiated recently, but it is still small compared to other baseball markets. This new facility will help bridge the gap to give the Braves revenue that will allow them to compete with other teams in the game.
New renderings of Sun Trust Park can be seen at www.homeofthebraves.com.
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Braves announce name of new ballpark
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