2010 Opening Day in St. Louis

The full schedule for the St. Louis Cardinals 2010 home opener on Monday, April 12.

A pre-game ceremony honoring the reigning N.L. Central Division Champions, 2010 Hall of Fame Inductee Whitey Herzog and the 25th anniversary of the '85 Cardinals' N.L. Championship will punctuate a day of activities celebrating the annual return of baseball to St. Louis on Monday, April 12th. The Cardinals will take on the Houston Astros in a 3:15 p.m. game. The Cardinals begin a new decade of play at Busch after completing one of the most successful decades in franchise history. Following is a schedule of official activities, some fun franchise facts and information to help baseballs' best fans enjoy what has become an unofficial holiday for Cardinals Nation.



11:00 a.m. – 2 p.m. Cardinals Official Opening Day Pre-Game Pep Rally, sponsored by Hardee's: The Cardinals will host a pre-game pep rally located in the Ballpark Village Lot, located directly across from Busch Stadium, at the corner of Clark Street and South Broadway. Local 80s cover band Trixie Delight will perform from 11.30 a.m. to 1.30 p.m.


Throughout the performance, they will be joined on-stage Cardinals Alumni, Fredbird and Team Fredbird. Fans in attendance will have the opportunity to win tickets to Opening Day and receive a free gameday tattoo and a collectible Opening Day Pennant, while supplies last. Other sponsors in attendance will include Bad Boy Mowers, The Drunken Fish, Krispy Kreme Doughnuts, the Missouri Secretary of State's Office, The Muny and Scotts.


1:15 p.m. Gates open


Busch Magnet Schedule Day: All fans ages 21 and over will receive a magnet with the 2010 Cardinals schedule, compliments of Busch Beer.



2:30 p.m. Pre-game ceremonies begin with an appearance by the famed Budweiser Clydesdales.


Cardinals Hall-of-Famers, 2010 HOF Inductee Whitey Herzog and the 2010 team will be introduced via a Ford Motorcade around the warning track.


Introduce several members of the 1985 National League Champion Cardinals including Jack Clark, Ken Dayley, Rick Horton, Andy Van Slyke and others.


American Bald Eagle flight, courtesy of the World Bird Sanctuary of St. Louis Color Guard – 375th Scott Air Force Base Honor Guard


A moment of silence to honor former Cardinals owner Nick Kladis and former Cardinals President & Chief Executive Officer Fred Kuhlmann


Neal E. Boyd, 2007 winner of America's Got Talent, will sing the Star-Spangled Banner.


Air Force Flyover of A-10 Thunderbolts


Ceremonial First Pitch – Whitey Herzog



3:15 p.m. Game Time


Watching on TV

Fans can watch the game and pre-game ceremony in High Definition on FS-Midwest.


Radio Coverage

Fans can tune into KTRS (550 AM) or one of the 117 stations in the Cardinals Radio Network stations to hear Mike Shannon & John Rooney call the game.


Getting to the Game / Ramp Closures on I-64


The Missouri Department of Transportation reminds fans that the eastbound Interstate 64 exit ramp at 11th Street is closed for bridge rehabilitation work. The exit ramp will remain closed until approximately June of this year. Fans coming from the west can detour to the Last Missouri Exit (Sixth Street).


The westbound Interstate 64 exit ramp at Ninth Street remains closed until approximately June 2010 for bridge rehabilitation work. Fans driving in from Illinois can detour at Memorial Drive or at 2100 Market Street.


Alternative Transportation Reminder

Metro Link is a convenient alternative to driving, allowing fans to avoid the cost of parking and game day traffic.

Ballpark Improvements

As the Cardinals begin their fifth season of play in the new Busch Stadium, a number of improvements have been made during the off-season.


                        The Cardinals have enclosed and upgraded the Cardinals Authentics store in the Ford Plaza area of the ballpark and have added a canopy roof over the Ford Plaza stage.


                        Brick wainscoting has been added to the suite level of the ballpark.


                        Historic logo graphics have been added to the stadium's large main stairwells.


                        Many areas of the ballpark have been freshly painted in anticipation of the 2010 season.


New for the 2010 Season


                        Credit and debit cards are now accepted at all concession stands, including portables, as the team's concessionaire, Deleware North Companies Sportservice, has upgraded the stadium's point of sale system.


                        The Cardinals have launched Cards Cash, a convenient affordable value that allows fans to store money on a game ticket bar code to be used for purchases throughout the ballpark. (Fans can add $12 Cards Cash to their ticket for just $10)


                        The team's Party Suites now include a full-catered buffet with the price of a ticket. The catered suites include Hunter Hot Dogs, BBQ beef, chicken breasts, nachos, baked beans, beer and soda at no additional cost.


                        From a retail perspective, fans will find more souvenir items priced under $12, as well as a new NIKE/Haddad children's kiosk on the concourse near Ford Plaza, a new dynamic customized jersey-making experience at Fans' Nest at Broadway and the chance to purchase a professional quality photo of their outing at Busch Stadium with FanFoto located adjacent to the US Cellular Family Pavilion.


                        On the culinary front, fans will find the concessions menu infused with a variety of St. Louis-inspired creations, including: hand-rolled Mama Toscano's Toasted Ravioli (at Dizzy's Diner locations); the first-ever "St Louis BBQ Bacon Dog,"(in the Redbird Club); Waffles Supreme and Cherokee Street Tacos (Gate 1).


                        The team is also launching a Fan Texting System to give fans a discreet, instant way to alert stadium personnel of guest services issues by sending a quick text message. For Security and Guest Services concerns fans should text keyword: "STLCARDS" + issue and location to 69050.


                        Coming April 26th, 2K Sports in the US Cellular Family Pavilion, an interactive area for fans complete with Xbox gaming consoles with "MLB2K10"


A Decade of Excellence (2000 – 2009)


Monday's game against the Houston Astros not only marks the first home game of the 2010-season, it will also be the first home game of a new decade of Cardinals baseball in downtown St. Louis. The last decade was one of the most successful in franchise history -- both on and off the playing field:


                        10th World Series Championship

                        2 National League Pennants

                        7 National League Central Division Titles

                        Led the N.L. with 913 victories

                        Led the N.L. with 33 postseason wins

                        Drew over 32 million fans to downtown St. Louis

                        Opened new Busch Stadium in 2006

                        Hosted the 2009 All-Star Game

                        3 N.L. MVP Awards for Albert Pujols

                        2001 N.L. Rookie of the Year (Albert Pujols)

                        2005 N.L. Cy Young Award (Chris Carpenter)

                        31 N.L. All-Stars

                        21 Rawlings Gold Glove Awards

                        12 Louisville Silver Slugger Awards

                        Winningest Manager in Cardinals History (Tony LaRussa)

                        Four former Cardinals inducted into the National Baseball Hall of Fame in Cooperstown (Ozzie Smith 2002; Dennis Eckersley 2004; Bruce Sutter 2006; Billy Southworth 2008)

                        Ceremonial first pitches from two United States Presidents (President George W. Bush in 2004; President Barack Obama in 2009)


Some Fun Franchise Facts


                        The Cardinals were founded in 1882 as an American Association Team called the St. Louis Brown Stockings.

                        In 1892, the team moved to the National League and changed the team name to the St. Louis Browns. In 1899, the name was changed to the Perfectos, and in 1900, the name was changed to its existing title, the St. Louis Cardinals.

                        From 1902-1954, an American League Team called the St. Louis Browns also played in St. Louis. In 1954, they moved to Baltimore and became the Baltimore Orioles.

                        The Cardinals have won over 9,200 games, 10 World Series Championships, 17 National League Pennants, 3 National League Eastern Division Titles, and 8 National League Central Division Titles.

                        There are over 40 former Cardinal players and managers enshrined in the National Baseball Hall of Fame Museum in Cooperstown, New York.

                        The Cardinals bring more than 3 million fans downtown each year, with more than a million coming from outside of the state of Missouri.

                        In 2009, the Cardinals drew 3.343 million fans, with 49 sellout games – ranking 4th in MLB in terms of ticket sales

                        Over 90% of fans attending Cardinals games come from outside of the City of St. Louis.

                        There are approximately 3,000 day-of-game employees at Busch Stadium.

                        The St. Louis Regional Chamber and Growth Association (RCGA) estimates that the economic impact of the 2010 Cardinals' season on the St. Louis region will exceed $306.2 million, with an estimated $151.9 million this year in direct impact and $154.3 million in in-direct regional economic activity.

                        In 2009, the Cardinals had 36 Promotional Giveaways, ranging from magnet schedules and wall calendars to bats, hats, pennants and bobbleheads.

                        In 2009, the St. Louis Cardinals television broadcasts had the second highest cable rating in all of baseball and are often one of the most watched program offerings in the market.


The Cardinals radio broadcasts on KTRS average over 152,000 listeners per game and its affiliate market is the second largest in baseball with 117 stations in nine states (Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Mississippi and Tennessee) with the potential to reach over 21 million listeners.

• In one year, the Stadium sells:

o 540,000 hot dogs;

o 181,000 pounds of nacho chips; and

o 32,000 gallons of nacho cheese.

• During a typical season the Cardinals go through:

o 7,315,200 ft of paper towels

o 15,373,800 ft of toilet paper

• Cardinals Care has distributed more than $15 million to area organizations and built 19 Youth Baseball Fields since its formation in 1997.

• In 2009, Cardinals Care was able to build All-Star Field at Herbert Hoover Boys & Girls Club and distribute over $2 million in cash grants to over 200 non-for-profit agencies as a result of the team hosting the All-Star Game.

• In 2009, Redbird Rookies had 20 leagues, serving nearly 4,000 kids in the St. Louis Metropolitan area, as well as parts of rural Missouri and Illinois.

• Since the Cardinals launched the 4 A Greener Game Initiative in 2008, the team has recycled over 462 tons of cardboard, paper, aluminum and plastic; and diverted 282 tons of yard waste from local landfills.

o The team has reduced its energy use by 14.1% since the new stadium opened

o 22% of the teams waste was diverted from landfills in 2009



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