Cardinals & KMOX Announce Radio Partnership

KMOX recaptures local flagship radio rights for St. Louis Cardinals broadcasts starting in 2011.

The St. Louis Cardinals and CBS RADIO's KMOX announced Wednesday that they have reached a multi-year rights agreement in principle for KMOX to become the flagship station for Cardinals Radio Broadcasts, starting with the 2011 baseball season. The team returns to longtime partner KMOX and its booming 50,000-watt signal, which at night reaches more than 40 states and parts of Canada.

Under the terms of the agreement, the Cardinals will continue to produce the game broadcasts and veteran announcers Mike Shannon and John Rooney will continue to handle the play-by-play coverage. The Cardinals will also continue selling the advertising during the broadcast as part of the agreement. KMOX will carry all 162 regular-season games, approximately 18 spring training games, all post-season broadcasts and a variety of other Cardinals-related programming throughout the year. Listeners can also hear the games on FM through HD Radio receivers in the St. Louis area on CBS RADIO's KEZK-HD3.

"We are very pleased that starting in 2011, Cardinals baseball will be back on KMOX, which was home to Cardinals baseball for 52 years," said Bill DeWitt Jr., Chairman and General Partner of the St. Louis Cardinals, "KMOX is a market leader, with a rich tradition of covering the Cardinals and the ability to reach the largest number of fans in the St. Louis region and beyond."

Cardinals President Bill DeWitt III added: "KTRS has been a great partner and we are grateful for everything they have done over the last five years. While we looked at other options ranging from staying at KTRS to adding an FM partner to simulcast games, the case for going back to KMOX was very compelling," DeWitt III said.

"It's been a privilege and an honor to have been the Cardinals flagship station for the last five years," Tim Dorsey, President of KTRS said, "We at KTRS have been life-long Cardinals fans and always will be. KTRS wishes the Cardinals and KMOX all the best going forward."

During the Cardinals' partnership with KTRS, game broadcasts were consistently the top rated radio programs in the St. Louis market. Cardinals' broadcasts enjoyed similar results during the previous partnership with KMOX.

"The Cardinals are among the best organizations in all of sports and we are thrilled to be able to partner again and bring the Cardinals home to KMOX for fans everywhere to hear," said John Sheehan, Senior Vice President-Market Manager, CBS RADIO St. Louis, "While the radio business has evolved, there is something special and enduring about the tradition of Cardinals baseball on KMOX – that relationship is important to the fans. As America's Sports Voice, KMOX remains committed to expanding the fan base of St. Louis' sports franchises."

The vast majority of the Cardinals Radio Network will also stay the same under the new arrangement. The network consists of 117 stations in nine states (Arkansas, Illinois, Indiana, Iowa, Oklahoma, Kentucky, Missouri, Mississippi and Tennessee) and has the potential to reach 21.3 million people in 11 states.


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