METS AND COCA-COLA ANNOUNCE NEW
LANDMARK SIGNATURE PARTNERSHIP
NYSE Ringing of Opening Bell Announces
Beginning of Long-Term Relationship
FLUSHING, N.Y., December 7, 2015 – The 2015 National League Champion New York Mets and The Coca-Cola Company announced today a long-term landmark agreement making Coca-Cola the newest Signature Partner of the Mets and Citi Field. Today’s announcement was made by representatives from the Mets and Coca-Cola as they rang the opening bell at the New York Stock Exchange. Per club policy, financial terms of the agreement were not disclosed.
The partnership between the two entities will include year-round Coca-Cola presence throughout Citi Field beginning in 2016 including a Coca-Cola themed seating area in right field. It will also feature products such as Coca-Cola, Diet Coke, Coke Zero, Dasani bottled water, Gold Peak Iced Tea, and others available throughout Citi Field. In addition, the Mets and Coca-Cola will collaboratively plan and execute a variety of marketing, advertising, and promotional programs and platforms to maximize the impact of the partnership and to benefit fans, including the launch of commemorative 12-ounce Coca-Cola cans celebrating the Mets’ 2015 League Championship. Cans will be available throughout the New York Metropolitan area beginning next month.
“We are excited to partner with Coca-Cola as we align our brand with the most popular soft drink brand in the world," said Mets Chief Operating Officer Jeff Wilpon. "Like the Mets, Coca-Cola has a very loyal fan base, and we are proud to partner with them and look forward to serving their products to our fans for many years to come. In addition, we look forward to implementing exciting new marketing programs at Citi Field and in the New York region.”
“Coca-Cola and the Mets share a passion to refresh baseball fans and enhance their entertainment,” said Sandy Douglas, President, Coca-Cola North America. “This partnership combines our iconic brand with a championship caliber team right here in the business and sports capital of the world. We are excited by the innovative marketing programs we have developed for the 2016 season, and are certain that they will inspire moments of optimism and happiness both on and off of Citi Field.”
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.