The Williamsport Crosscutters came up with a unique twist to the usual Bark in the Park promotion this season. They invited fans to submit photos of their pet for possible inclusion on a team jersey that would be worn on Bark in the Park Day and then auctioned off to benefit the Lycoming County SPCA. Instead of making it a one-day event, the Crosscutters held a "Pet Friendly Weekend" July 10-12. Over 150 photos were submitted, including dogs, cats, lizards, fish, horses and even a donkey. The team was able to incorporate over 100 photos on the jerseys that were auctioned off.
"The idea for the promotion actually came from our new Principal Owner Peter Freund," said Gabe Sinicropi, the Crosscutters Vice-President of Marketing and Public Relations. "For the Minor League Baseball industry, this is like being nominated for an Emmy, a Tony or an Oscar, so just being nominated is truly an honor."
The jersey auction raised $4,200 for the local SPCA and is a Golden Bobblehead Awards finalist in the category of Best Charity Promotion or Event.
The Golden Bobblehead Awards were created by Minor League Baseball five years ago to recognize the best promotions of the year in various categories. Nearly 300 promotions were submitted this year by the 160 teams in MiLB with 24 chosen as finalists. The award categories include; Best Theme Night, Best In-Game Promotion, Best Non-Gameday Event, and Best Charity Promotion or Event.
All award finalists will present their promotions at the MiLB Promotional Seminar September 29 - October 1 in Columbus, Ohio. Promotional Seminar attendees will vote for the winner of the Golden Bobblehead Awards after nominees describe why their promotion or event deserves recognition as the best promotion or event in their respective category.