Vintage Sports Report

Bread labels used to provide a little something extra for kids, who collected the cards that were included with them. Now, those cards are collectibles and worth a few bucks.

Hello again from sunny Florida, where it seems like the desert here; hot and dry with no rain. Talk of the town is the upcoming draft and who is going where, with a lot of speculation, especially since its the first year that the draft is being televised. What has always been the big secret? Are the organizations just flipping coins to see which players they take? Being a former athlete myself, I waited on that day hoping that I would get a call, but mine didn't come until after the draft and was only an invitation to free agent camp. I opted not to go, but I did go to two tryout camps later, but did not get thru either one since I got hurt during each one of them. First was a torn hamstring and next was an ankle sprain. But that's enough about me.

Our first item this week is the 1969 Nabisco Team Flakes set. This set of cards was listed as mini-posters and were seen in two different sizes 1 15/16" x 3" and 1 ¾" x 2 15/16. The sizes were dictated by the widths of the Nabisco products that they came with. Cards are action photos bordered in yellow. They came as eight card packs per box. The only Phillie in the set was Richie Allen, whose card is valued at $12.50.

Our next set is the National Tea Labels from 1952. Another bread end label, 44 cards have surfaced so far, but more are to come. They measure 2 ¾" x 2 11/16" and are sometimes referred to as red borders because of their wide red borders. The players name and team are printed alongside his photo and featured the slogan "eat more bread for health". The Phils in the set included Del Ennis ($200), Granny Hamner ($200), Robin Roberts ($350) and Earl Torgeson ($200).

Next and last for this week, will be the 1953 Northland Bread Label. Black and White labels measure about 2 11/16" square and include the slogan "Bread for energy". The Phils in this set included Richie Ashburn ($400) and Connie Ryan ($200).

As you can see by the types of card sets I am putting up, the older they get, the more valuable they are. And of course, the rarer or more obscure the item is, the more value it retains. With each update I receive they are finding more and more issues of cards that have not yet been cataloged. Look through the attics of your grandparents or ask them if they ever had any cards like these and you may get your name and picture in one of the trade magazine for an unearthed find. If you have any questions on this or any other articles I have written please feel free to e-mail me at and also check out my auctions at RSVINTAGESPORTS on eBay;you may find something you like.

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