We Believe That We Will Win

The Royals aren't your typical World Series team. They win with speed, pitching, and defense. They win by playing with grit, determination, and playing the game the right way. Kansas City isn't your typical World Series city. It is not glamorous or boastful, nor is it arrogant and self-serving. The Royals may not be like your typical World Series team, but they are perfect for Kansas City.

We…

We Believe...

We Believe That…

We Believe That We…

We Believe That We Will Win!

We Believe That We Will Win!

We Believe That We Will Win!


Now let me tell you why:


In Kansas City, players and fans aren’t so separate. The symbiotic relationship they share is unique in professional sports. Nowhere else in the country is there such a shared commitment to succeed. That leads to a huge home field advantage to teams in and around Kansas City.

At Kauffman Stadium, attendance has been slowly increasing since the 1990s and 2000s. Fans were disheartened by greed and bad play. It’s taken time, but the Royals organization, under the guidance of GM Dayton Moore, has finally reversed the trend. Suddenly, the Royals are the hottest ticket in the country. Fans of the Royals in the 1970s and 1980s have found their flames of fandom rekindled. And the Royals are the cool team in town – leading to a deluge of fans in their teens and 20s.

Just one day after setting the world record in noise at Arrowhead, fans at Kauffman Stadium provided enough noise to confuse two Oakland Athletic outfielders, allowing a potential out to turn into a 12th inning, Eric Hosmer triple that was pivotal in the Royals passing the beyond the wild card stage in the playoffs.

Crowd Noise has long been credited with helping baseball players get pumped up to play in a game or to rattle opposing players. Those are psychological effects. In baseball, you simply don’t hear stories about crowd noise affecting a player’s ability to communicate in baseball.

But these fans are different.

The hometown players feed off the energy of thousands of fans. Likewise, the fans live their sports lives vicariously through the local players. None of this is particularly new, but it’s rare that it would happen in baseball. This level of symbiosis is what makes Kansas City unique. This synergy is what makes players want to celebrate postseason accomplishments, with not only the players on their team, but the fans as well. Players have gone back out onto the field after celebrating in the locker room. Players have gone out to local hotspots after big wins, and players have even spent thousands of dollars to make a memorable evening turn into an evening of destiny.

The original version of the chant is “I Believe That We Will Win.” It’s time to upgrade. “I” is not what got us here. “I” is not important. “I” is what most teams are.

In Kansas City right now, things are a little different:

“We” is what is important.

“We” is what unites a team and its fanbase.

“We” is what turns a city blue.

And that’s why…

“We Believe That We Will Win.”


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