Battle of the sponsors

It seems that the people at Sunoco the "official" fuel of NASCAR were not happy with the prominent logos or uniform that Kevin Harvick was wearing in last weeks Daytona 500. Sonoco has filed a complaint with NASCAR wanting them to take some type of action against Harvick and his Sponsor Shell.

It seems that the people at Sunoco the "official" fuel of NASCAR were not happy with the prominent logos or uniform that Kevin Harvick was wearing in last weeks Daytona 500. Sonoco has filed a complaint with NASCAR wanting them to take some type of action against Harvick and his Sponsor Shell.

Funny, last time I checked shell was paying some big bucks to have their name all over Harvick's car and the uniform he wears. Sunoco's people were less than enthused after Harvick won last Saturdays Busch race and then went onto win the 500 plastering Shells logo all over the internet and newspapers everywhere. I guess that Sunoco feels that we would some how forget that they, after all are the "Official" fuel of NASCAR. I don't think that fans will forget with all the Sunoco commercials on during a race. I'm sure their also on NASCAR web site too if you can find it. Good luck with that. Even though it's been redesigned its still not user friendly.

In response to the complaints NASCAR has been talking to Richard Childress and Kevin Harvick and what this is what they have agreed to. Harvick can no longer wear the helmet with "his" paying sponsor logo on it. And not only that, his uniform has to be redone to include "fewer" Shell logos. Harvick was also asked to wear a jacket over his uniform during drivers introduction last Sunday and Harvick agreed.

In car footage during the race showed several Shell logos on his uniform, helmet and in his car. It should be noted, that on Harvicks helmet, directly below the main logo were the words "Super Duty", a direct reference to Shells line of heavy duty lubricants. Despite that, Sunoco representatives were still less than pleased when newspapers across the world showed Harvick in victory lane complete with prominent Shell branding.

I understand that companies like Sunoco and series sponsor Nextel do not want the competition playing in their yard but this sport is sponsor driven and teams need sponsors to pay the multi- million dollars it takes to run a race team in this sport.
What was NASCAR thinking when they signed these deals with these companies? It definitely wasn't that another gas or wireless service would want to get into NASCAR and sponsor a team.

Harvick car will  sports new look for California
Pennzoil logos are featured far more prominently than Shell's on the No. 29 Chevrolet that Daytona 500 winner Kevin Harvick will drive this weekend at California Speedway.
Pennzoil, which is the brand of auto lubricants owned by the company sponsoring the Richard Childress-owned car this year, will also be featured more prominently on Hayrick's firesuit after Sunoco, the official fuel supplier of NASCAR, complained about Shell's presence on the car and suit Harvick drove in at Daytona.
Cynthia Archer, the vice president of marketing for Sunoco, told the Sports Business Daily that Sunoco expressed its objections about Shell's markings on Harvick's driver's suit before the Daytona 500. She also said Sunoco is not happy with Harvick's images at Shell gas stations and said any Shell plans to market Daytona 500 championship merchandise or signage at those stores would be "a problem."
But Kevin Ilges, director of sponsorships for Shell, told Sports Business Daily that the company followed parameters set by NASCAR in designing the paint scheme and firesuit.
"At the end of the day, somebody is going to find a way to rain on our parade," Ilges said. "But the reality is that all of our employees know that we won the Daytona 500 and it's a very proud moment for us right now."

 


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