VP added to team

The 49ers added to their management team Wednesday when they named David Peart as their new vice president of sales and marketing. Peart comes to the Niners from the Houston Texans, where he was VP of corporate sales for the past four seasons.

Peart, who has more than 20 years of experience in sports marketing, will oversee the team's business development, ticket sales, public relations and community affairs in addition to guiding the sales and marketing departments.

"David was very attractive to us because his knowledge and experience are so vast in professional sports," 49ers owner John York said in an announcement released by the team. "He has a successful track record on many levels and he has experience opening and developing new stadiums. We are excited and fortunate to have someone as well-respected and accomplished join our organization."

Peart has been involved in six professional sports venue naming rights projects. During his time in Houston, he oversaw the Texans Alliance Partnership program and directed the team's corporate sales efforts including radio, television, Reliant Stadium signage, print, promotions and suites.

Before joining the Texans, Peart was assistant vice president of advertising sales for the Southwest Sports Group in Dallas. He was responsible there for sponsorship sales for the Dallas Stars hockey team, Texas Rangers baseball team, the Ballpark in Arlington and the Mesquite Rodeo. He also developed the Stars' new media strategies and the team's first Internet web site.

Peart also has experience as the director of advertising sales for the Pittsburgh Civic Arena Corporation. He was responsible there for selling integrated sponsorships featuring the team's in-house rights for the NHL's Pittsburgh Penguins and the Pittsburgh Civic Arena, now known as Mellon Arena. He also served as regional vice president of sales for Network International/SMG, handling sponsorship sales for more than 55 sports and entertainment facilities.

"I am extremely proud and excited to be a part of the San Francisco 49ers, undeniably one of the most powerful brands in professional sports," Peart said in the team release. "The 49ers have dynamic ownership, a wonderful tradition, great fans and a strong group of professionals already in place. It's really a great organization and I'm looking forward to being a part of it."


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