Bruce on the loose

"When you play the 49ers, you throw away the records, looking at it from our standpoint. I'm sure they are going to do the exact same thing. I expect to go up there and for it to be loud. I expect to see the fans rowdy for the Sunday night game. I expect to see sprinkled spots of old Los Angeles Rams jerseys in the stands and cheering us on. I know what these games can bring. I know the team. I know the attitude and arrogance of the team. I've been on both ends of it." -- Isaac Bruce

Q: You're leading the NFL in receptions, but how does the rest of the Rams offense seem to be going?

Bruce: We feel like we are getting better each week as far as getting points on the board, protecting the football and we're running the ball better. We're getting opportunities to run it so we are running it better.

Q: Is the balance there between running and passing?

Bruce: My thing about that is our offensive coordinator, which happens to be the head coach, he calls the plays and he studies the film during the week. He makes the decision on what is necessary to be successful against a certain team that we are playing. As what we do, we follow our leader. It's just running the ball, making sure we're blocking everybody by having a man on a man and then getting downfield and getting the safeties down. That is what we got to do. If it is to throw the ball that week, that is what we got to do.

Q: Does it feel odd to face a 49ers team that is struggling? In years past, this matchup used to be a classic of the season.

Bruce: Well you know what, that is what I expect. When you play the 49ers, you throw away the records looking at it from our standpoint. I'm sure they are going to do the exact same thing. I expect to go up there and for it to be loud. I expect to see the fans rowdy for the Sunday night game. I expect to see sprinkled spots of old Los Angeles Rams jerseys in the stands and cheering us on.

Q: The 49ers' 0-3 start doesn't mean much to you then?

Bruce: No, not at all. I know what these games can bring. I know what this division can bring. I know the team. I know the attitude and arrogance of the team. I've been on both ends of it. Like I said, the records don't matter. We're going to have to line it up and play one of the best games that we've played all year to get out of there with a win.

Q: Do you remember meeting Brandon Lloyd?

Bruce: Yes, I do. He didn't say much. He wasn't at awe of being around the group, so that let me know that he was mentally able to adapt to any situation. That situation being in an NFL locker room. He pretty much had the feeling that he would be playing in the NFL one day. Those are the type of guys that I like to meet. I think he was working on a piece concerning his degree at Illinois. He is a bright young man and he's having a good start to his career.

Q: Are you at all worried you might hae told Lloyd too much?

Bruce: No, I'm not scared. I believe in giving. If it is anything I would want in return, that is what I'm going to give. If I give him some advice and he takes it to heart, it is only going to help him. I look at the same situation when I was coming in. A lot of guys told me little secrets and the little things that would help my game, and it did. So, hopefully he took it to heart and added it to his game.

Q: Who gave you secrets?

Bruce: The Michael Irvins. He's from the same city. Guys like Henry Ellard, my coach, Flipper Anderson, Jesse Hester and guys like that.

Q: Have you seen a difference in the way teams have tried to defend you over the years?

Bruce: Well, it is pretty much the same. We see a lot of cover two. The biggest downs myself and Torry see man coverage would probably be on third downs. That is kind of what we anticipate, but there is always a change up in teams. Teams will play us different than they play other teams. They usually drop the safeties a little deeper and try to get after quarterback more to disrupt the timing.

Q: Have teams forgotten about you?

Bruce: You know what, it's really no concern to me. With that being the case or not, I still have to go out and earn my paycheck. My job is to get open, catch footballs, move the chains and make big blocks. So, that is what I'm going to do. That is my main concern.

Q: What do you see as the biggest challenges facing young receivers coming into the league?

Bruce: Sometimes, you have to get acclimated to your new surroundings and people learn differently. I had an opportunity to speak with Rashaun (Woods) when he was in college. He seems as if he is a guy that will listen and take knowledge, but at the same time, you have to be able to take that knowledge from the practice field to the game field. That is probably the biggest issue right now with some of the younger players in the league. One thing you can't do is give up too early on a guy and have a guy develop into one of the marquee players in league, which I think Rashaun has the talent to do. As long as he works hard, studies, and works hard at developing his craft and not being satisfied with a good season and not being satisfied with a bad season. You're always looking to progress.


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