"Looking at their great reach, quality of audience and the other considerable value of the NBC network, like Telemundo, NBC5 is the ideal TV partner for the Bears," Chief Marketing Officer Dave Greeley said. "Both companies will have a quality partner to build their respective brand." "The incredible Bears legacy and fan loyalty are hallmarks of our city. We are highly enthused about growing this partnership, not only during the season, but throughout the year," Larry Wert, President and General Manager of NBC5 said. "The lakefront improvement project, new Soldier Field and Telemundo simulcast add to our excitement."
Coca-Cola's multi-year deal to be the "official" non-alcoholic drink of the Chicago Bears and secures pouring rights to Soldier Field. Coca-Cola will also execute an extensive marketing activation campaign surrounding the Bears.
"The Bears have teamed with a national leader in sports marketing with Coca-Cola," Greeley said. "The club and Coca-Cola have extended a longtime preexisting relationship that will create value and excitement for the millions of Bears fans throughout the region."
"We are pleased to be able to continue and expand our longstanding partnership with the Chicago Bears," said Tom Harrington, vice president and general manager, Lake Shore Division, Coca-Cola Enterprises. "We look forward to bringing the excitement of Bears football to more and more fans through new and innovative marketing programs and refreshing everyone in the stands with our family of Coca-Cola beverages."
Hall of Fame partners will also be integrated into other Bears marketing opportunities involving team broadcasts (both radio and television); website, community relation activities, advertising and events conducted for Bears fans year-round.