The Bears organization is looking forward to the cold hard cash they will be receiving from this renovation. Though the Bears are putting up big money to get the process going, they are going to make all their money back, and a lot more, thanks to personal seating licenses.
PSLís will be attached to every season ticket seat in the new Soldier Field. Furthermore, the Bears will directly receive a one-time payment for every season ticket seat; this payment will ensure the customer the right to his or her seat(s) for the season. If the customer decides not to renew the season tickets, then they have the option to sell their PSL for a possible profit or pass it on to someone else.
Now, I do have to give the organization props on money well spent on reconstructing an old but classic stadium. Unfortunately, in the process the Bears organization could be destroying a rich loyal history of fans, which has survived in the city and in Soldier Field since its inception.
The cross-town rivalry of Cubs and White Sox baseball is popular, and the Chicago Bulls had a good run, but Chicago is truly a Bears town. From Red Grange all the way to Brian Urlacher, fans have embraced the Chicago Bears. Unfortunately, the introduction of PSL's has the potential to scare off many loyal customers of the Chicago Bears. People who have had four or eight or even twelve season tickets over the years will now be asked to for over some 500 hundred dollars per seat. Plus the cost of each season ticket, loyal fans will be asked to pay double what they would normally pay for their season tickets in 2003.