Russell Wilson is the current retail leader on the NFLPA top 50 player sales list through quarter two of the NFLPA’s current fiscal year, but no Bengals player is higher than 46th, where Cincinnati receiver A.J. Green ranks.
The list is based on total sales of officially licensed merchandise, tracking year to date results from March 1 through August 31, 2015. Wilson’s reign continues as he also ended last year atop the NFLPA’s sales charts, though it was interrupted by the ascension of Tom Brady to the top of the Q1 list.
Joining Wilson in the Q2 top five are quarterbacks Brady, Peyton Manning and Aaron Rodgers, along with defensive end J.J. Watt. The top 15 best sellers are rounded out by Dez Bryant, Colin Kaepernick, Richard Sherman, Jason Witten, Odell Beckham Jr., Rob Gronkowski, Marshawn Lynch, Tony Romo, Andrew Luck and Drew Brees.
The list is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc., and is based on overall sales of all licensed products from online and traditional retail outlets as reported by more than 80 NFLPA licensees such as:
Fanatics, Nike, VF Imagewear, Outerstuff, Fathead, McFarlane Toys, Oyo Sportstoys, Bleacher Creatures, FBF Originals, Forever Collectibles, FanPrint, Aminco, Photo File and New Era. Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, player murals, figurines, matted and framed photos, bobbleheads, lanyards, keyrings, pins, drinkware, socks, jewelry and electronic device accessories, among others.
Wilson is the top seller in both men’s and women’s Nike jerseys. In fact, six Seattle players are featured in the top 25 of jersey sales. Watt leads defensive players in Nike jersey sales (No. 5) while Beckham Jr. debuts in the top 10 (No. 9).
Peyton Manning leads all sales in name and number-branded t-shirts, while Rodgers is the leader among women’s tees.
Brady is outselling the competition in Fatheads, Oyo Sportstoys and Funkos.
Bryant is leading sales in Bobbleheads and FBF Originals socks.
Watt has sold the most from a new collection of Bleacher Creature plush dolls, which were showcased with Watt on HBO’s Hard Knocks.
Among the top sellers in collegiate co-branded products, Wilson (Wisconsin) leads in Oyo Sportstoys, Mariota (Oregon) in Photo File images and Fatheads, and Cam Newton (Auburn) in jersey sales reported by Fanatics.
Wilson, Peyton Manning, Rodgers, Watt and Brady are most popular among kids in hardlines and apparel, which includes licensees Bleacher Creatures, Outerstuff and Oyo Sportstoys.
In women’s apparel, Wilson, Peyton Manning, Rodgers, Watt and Bryant reign supreme in the top five.
Mariota (No. 17), Winston (No. 26) and Amari Cooper (No. 48) are the only rookies on the list. Cooper jumped from the NFLPA’s “Rising 50” list, which projects future top sellers of licensed merchandise, to make his debut.
Defensive players are climbing the hardlines list each quarter, including a record eight ranked among the current top 50 including Watt, Sherman, Clay Matthews, Troy Polamalu (retired), Malcolm Butler, Khalil Mack, Sean Lee and Cincinnati high school product Luke Kuechly.