Bills: Celebrating National Cereal Day

Who doesn't love breakfast cereal? It's National Cereal Day and we here at Buffalo Football Report are going down memory lane to look at four different cereals that featured Bills players.

Happy National Cereal Day! The Buffalo Bills know a thing or two about cereal as some of their own players have signed off to promote their own breakfast cereal. Here’s a look at four cereals that featured Buffalo Bills players.

Flutie Flakes

Doug Flutie was the first Buffalo Bills player to get his face on his own cereal box. PLB Sports, the “Premier Source for Athlete Endorsed, Quality Food Products,” created the cereal in 1998. During the 1998 season, Flutie won over Bills fans on his way to Comeback Player of the Year in the NFL. Flutie Flakes helped raise money and awareness for the Doug Flutie Jr. Foundation for Autism. The cereal was extremely popular and during it’s time, over three million boxes were sold. There was a Bills edition, Boston College edition and San Diego Chargers edition. In 2008, PLB Sports brought the cereal out of retirement to celebrate its tenth anniversary.

Kelly Krunch

PLB Sports also promoted this cereal featuring Jim Kelly, the best quarterback in Bills history. This limited-edition cereal was made available in July of 2002 and was a win-win for both parties. PLB Sports was able to get a beloved Bills figure on their cereal and the Kelly family was able to promote Hunter’s Hope, a charity started by Jim and Jill Kelly, on the cereal boxes. It raised awareness on Krabbe Leukodystrophy, an inherited fatal nervous system disease that their son Hunter was diagnosed with. If you ever ate the cereal, you’d remember being able to purchase a stuffed bear that where proceeds went to the charity. The cereal came out during the same summer in which Kelly was inducted into the Pro Football Hall of Fame.

T.O.’s Honey Toasted Oats

When Terrell Owens joined the Bills he received a key to the city and his own cereal. Once again, the cereal was distributed by PLB Sports and made available at Tops Supermarkets in 2009. When the cereal came out, Owens said, "I'm very honored and humbled. I feel more pressure selling these boxes of T.O.'s than I do scoring touchdowns." Here’s Owens introducing the cereal.


Mario Williams became one of Buffalo’s biggest free agent signings in 2012. Later that year, he became the next Bills player to promote cereal. Williams also sold honey nut toasted oats. PLB Sports showed that if you have an O in your name, they’ll simply line you up with their own version of Cheerios. The cereal promoted Carly’s Club, a Kids and Cancer Research foundation of Roswell Park. MariO’s t-shirts can still be purchased at PLB Sports for $14.99.    

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