When you have a superstar wide receiver, you should get the ball in their hands early and often. By the end of the 2015 season, the Buffalo Bills seemed to understand this as Sammy Watkins became more involved in the offense.
Watkins averaged 100 yards per game receiving over the final nine weeks of the season, but the receiver didn't start getting targeted enough until late in the season. Premier receivers should receive double-digit targets and Buffalo's matchup with the Kansas City Chiefs in late-November marked the first time that Watkins received 10 targets or more in 2015. When he was targeted 10 times or more, good things happened in terms of production.
If this isn't evidence enough to throw the ball to Watkins, Pro Football Focus showed that Bills quarterbacks had the highest passer rating in the AFC last year when throwing to Watkins.
Buffalo's offensive game plan may be to utilize the ground and pound in 2016, but the Bills must find a way to target Watkins 10 times or more per game this season. The QB rating of Tyrod Taylor and EJ Manuel from 2015 shows that Watkins will battle for the ball and make a play more times than not.null