Broncos switch channels

News 4 will become the official "Broncos station" beginning in the fall, replacing channel 9 after a nine year run. The deal involves preseason games and the Mike Shanahan show.

Denver Broncos President Pat Bowlen Thursday announced that the Broncos and KCNC-TV, CBS 4, have signed a new three-year agreement that makes Channel 4 the Broncos official television partner.

"We are delighted with this new association," Bowlen said of the arrangement, adding that "the fact that KCNC is a CBS owned and operated station makes for a natural association. Including the preseason games that CBS 4 will televise, we will be on the same station for anywhere from 14 to 17 games annually, which provides tremendous continuity of programming."

"There is no better sports franchise than the Denver Broncos, and we are very excited to serve as the official broadcast home to one of the most exciting teams in the NFL," said Walt DeHaven, Vice President and General Manager, KCNC-TV.

"Football is a huge attraction in the Denver area, and I'm confident our partnership will pay huge dividends to Bronco fans and viewers of CBS 4, who will have access to the most comprehensive and exciting Bronco coverage on local television."

In becoming the official station of the Denver Broncos, CBS 4 will have the exclusive rights to all preseason telecasts not done by a national network partner, along with exclusive rights to use Broncos marks, logos, video and other elements in non-news programming.

In addition to the CBS 4-produced preseason games, the station has plans for several additional weekly Broncos-related shows throughout the season, and will partner with the team in community service programming.

The new partnership between the Broncos and CBS 4 will begin on February 1. Financial terms of the contract are undisclosed.

Broncos to switch channels for 2004 - Denver Post - Patrick Saunders
Thursday, January 08, 2004 - After a nine-year run, KUSA-Channel 9 no longer will be the official television home of the Broncos. KUSA president and general manager Roger Ogden confirmed Wednesday that the station will not renew its contract with the Broncos. Channel 9 no longer will broadcast the team's preseason games or coach Mike Shanahan's weekly show.

Broncos move to News 4 - Rocky Mountain News - Dusty Saunders
January 8, 2004 - News 4 will become the official "Broncos station" beginning in the fall, broadcasting the team's preseason games not covered by the networks, several sources said Wednesday. The CBS-owned station is scheduled to replace 9News, which has had the Broncos contract since 1995.

Wild Card Playoff Review: Ian Gold and Brian Pariani Analyze the Games - Denver
Wednesday, January 7, 2004 - Here are Ian and Brian's recaps of this week's Wild Card Playoff games

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