Hard Knocks turns toward Dallas

The Dallas Cowboys will be this year's featured team in the HBO series - Hard Knocks, the NFL has announced

NEW YORK, MAY 1, 2002 – HBO Sports, in association with NFL Films and the Dallas Cowboys, will provide an all-access look at what it takes to make it in the National Football League when HARD KNOCKS: TRAINING CAMP WITH THE DALLAS COWBOYS premieres this summer,it was announced today by Ross Greenburg, president, HBO Sports, and Steve Sabol, president, NFL Films.

The first sports-based reality series -- and the fastest-turnaround reality series ever -- will kick off its second season of the hour-long hit show WEDNESDAY, JULY 31 (11:00 p.m. ET/PT and 10:00 p.m. CT), exclusively on HBO. Subsequent episodes will air each Wednesday, culminating with a series finale on Sept. 4, with replay times including Thursdays at 8:00 p.m. ET/PT and 7:00 p.m. CT.

"The first year of Hard Knocks with the Baltimore Ravens gave our subscribers a truly unique experience of life inside an NFL training camp," said Ross Greenburg, president, HBO Sports. "This summer,HBO and NFL Films team up with a real intriguing organization that has universal name recognition. The Dallas Cowboys' tradition of open access with the media and fans alike, often noted as the foundation of their enormous popularity, makes them a natural choice for this year's program."

"Ever since NFL Films coined the phrase ‘America's Team' in 1976, we've had a unique relationship with the Dallas Cowboys," said Steve Sabol, president, NFL Films. "I've always considered them to be one of the most dynamic organizations in pro football."

The six-week cinéma vérité series will focus on the players'and coaches'daily lives and routines as the Dallas Cowboys, an organization steeped with a long tradition of championship caliber teams and five Super Bowl trophies, build for their 2002 NFL season. HARD KNOCKS: TRAINING CAMP WITH THE DALLAS COWBOYS will follow third-year head coach Dave Campo and an intriguing mix of veteran players, free agents and rookie hopefuls throughout training camp and the preseason schedule. Each week,viewers will watch as players experience drills, meetings, fun and struggle to prove that they have what it takes to make the team and make their mark in the NFL.

"The Dallas Cowboys' immense popularity was founded on a philosophy of open access to fans and the media," said Dallas Cowboys owner and general manager Jerry Jones. "This is a special opportunity for our organization to take that accessibility to the next level. Summer training camp in the NFL is a unique tradition—and a staple of our sport. Bringing that experience into the living rooms of fans all over the country is a great opportunity for the Dallas Cowboys."

A 16-person NFL Films crew will live at the Cowboys' training camp, shooting more than 700 hours of video over the course of the series. Camera and sound crews will be given unencumbered access to the players' and coaches' meeting rooms, training rooms, dormitories and practice fields. An NFL Films production trailer will be on-site for player interviews as they reveal their insights during the blistering hot days of August.

Once the Cowboys set their final roster, HBO viewers can continue to follow the progress of the team, as well as the other 31 NFL clubs, when "Inside the NFL" begins its 26th season Thursday, Sept. 12 (8:00-9:00 p.m. ET/PT), exclusively on HBO.


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