Elway, Crush Ready for Debut - DenverBroncos.com - Andrew Mason
Jan. 31, 2003 - It's a familiar experience for John Elway, this business of everyone wanting a piece of his time. One moment, he's sitting in the new Commerce City offices of his nascent Colorado Crush, answering questions from Matt Lauer and Katie Couric on the Today show. The next, he's shaking hands with sponsors, meeting with the coaching staff, making last-minute preparations for the presentation of Sunday's inaugural game at Pepsi Center, working on throwing mechanics with one of the quarterbacks on his roster in the pass-intensive league, or conducting yet another interview.
Elway ready to debut Crush
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