Schon: Back to Ground Zero

Ever notice that it's a whole lot harder to dig yourself out of a hole - than it was doing what ever it was you did - that landed you there to begin with? I'm pretty much an expert in this field - just ask my ex-wife, or for that matter you can ask Josh McDaniels.

Ever notice that it's a whole lot harder to dig yourself out of a hole - than it was doing what ever it was you did - that landed you there to begin with? I'm pretty much an expert in this field - just ask my ex-wife, or for that matter you can ask Josh McDaniels.

Nineteen months after replacing the iconic Mike Shanahan, McD shocked the NFL when he kicked Jay Cutler, his attitude and the goofy Justin Bierber hair cut to the curb in Chicago. He sentenced Peyton Hillis to life without parole in Cleveland, banished Tony Scheffler to hard labor in the Motor City and then capped it all by shipping Brandon Marshall's talents to South Beach to get swallowed in the shadow of LeBron James.

Talk about digging yourself a hole –Lindsey Lohan should be so proud. But unlike Lohan – McD had a plan for resurrection – looking to pull himself up from the crater-size mess he created, he did what anyone in his situation would do – he drafted Tim Tebow – which in turn set off a Tebow-sized media frenzy and put the Broncos back on the NFL radar – even if it was a "What the #@%$ are they doing" mode.

Brilliant move #1.

Then - he got all fired up - set the ego on the backburner and openly embraced the only living legend the city has ever known: John Elway. Even in retirement Elway is to Colorado what buffet's are to Rush Limbaugh – a match made in heaven. Officially bringing him back in the fold was the football equivalent of walking on water.

Brilliant move #2.

Topping that off - he set precedent in the locker room for those willing to buy into his system with a $61.5 million – six year deal for one of the NFL's premier pass rushers; Elvis Dumervil, who would have been the proverbial straw that broke the Broncos back had he gone unsigned heading into camp.

Extra credit for this one strictly based on the timing…Brilliant move # 3,4 and 5.

Nice rebound coach…. Ever consider a book deal?

Three months ago they're polishing the Broncos bandwagon to wholesale on Craigslist and today it's all Technicolor at Dove Valley. Sports Talk radio is considerably less vile and I've personally witnessed at least four different people that are genuinely excited about camp opening on Aug.1st. Not that this cushy feeling's gonna last forever – but at least for today McDaniels isn't the anti-Christ – which is great news for my ex (she hated sharing the title).

The big question is whether boy wonder can pull this smorgasbord together quick enough to make a serious run in the AFC West. The Raiders are still, and will always be, the Raiders, and only pose a serious threat to anyone heading to or leaving the stadium. KC's got more issues than BP and the Chargers are as cocky and snotty as ever; despite losing LT to the J-E-T-S and behemoth nose tackle Jamal Williams here in the 5280.

In other words – it's not as bad as you may think. McD's back to ground zero, Elvis hasn't left the building and despite the fact he's never taken a single snap in the NFL, Tim Tebow has outsold every other player in the league in jersey sales – has his own line of shoes courtesy of Nike - just snagged a wicked five-year deal that could reach $33 mill with incentives and he's become the official face of Jockey Underwear – openly admitting to the world his preference for tighty-whiteys for their comfort and support.

As a Broncos fan what more could you want?

Except for maybe a playoff appearance.



Michael John Schon has covered the National Football League and the Denver Broncos for the past twelve-years. As a member of the Pro Football Writers Association he has published and syndicated columns to both newspapers and magazines throughout the United States and Canada. His syndicated radio broadcast: "Schon Live" airs weekly on various radio and Internet stations around the country. You can follow all of Schon's updates on Twitter - Facebook or drop him an email at Michael John Schon





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